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国际CMF设计奖金奖得主|分享背后的故事

作者:佚名   更新时间:2019-05-30 17:36:57    点击次数:0

国际CMF设计奖:是全球首个专注于 CMF(色彩、材料、工艺、图纹)的专门奖项。


2017国际CMF设计奖,开创了全球范围内CMF专业奖项的先河。大众、美的、海信、苏泊尔等众多优秀企业纷纷报名参加。


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2017国际CMF设计奖的颁奖现场


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深圳市设计联合会会长任克雷为金奖获奖企业颁奖

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金奖作品Teramont途昂



2017国际CMF设计奖金奖由上汽大众Teramont途昂折桂,国际CMF设计奖组委会工作人员特别采访了上汽大众-大众品牌CMF设计经理高懋森(中方)、Sabine Consolini(德方),两位负责人分享金奖作品大众Teramont途昂背后的故事。


以下是正文。





采访

上汽大众-大众品牌CMF设计经理

(中方)

高懋森



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 1) 您所在的CMF部门的大概情况?主要工作内容是怎样的?  
 What is the current situation of your CMF department? What is your key work?



高懋森先生:



上汽大众的Color&Trim色彩设计(CMF)部门,成立于1999年,目前有大众品牌和斯柯达品牌两个团队。目前我所在的大众品牌Color&Trim部门,共有11人,包括9名设计师,以及我和我的德方搭档Sabine Consolini女士。


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我们大众品牌Color&Trim团队的主要工作是根据中国市场的特殊需求,为上汽大众的大众品牌车型设计内外饰色彩材质。目前上汽大众生产的大众品牌车型的Color&Trim设计工作均由我们国内团队独立完成。我们的工作大致分为三个方面:


1. 由于中国与欧洲的汽车消费市场有着较大的差异化,上汽大众的车型会针对中国市场进行专有的Color&Trim设计。我们针对中国市场和中国消费者的需求进行Color&Trim调研,理解中国消费者不同于欧洲消费者对于色彩及材质的特殊喜好。 例如欧洲消费者更多的喜欢织物座椅,而中国消费者更多的喜欢皮质座椅;欧洲消费者更多的喜欢银色和灰色的外形颜色,而中国消费者更多的喜欢白色和棕色的外形颜色;同时中国消费市场变化迅速,升级明显,这点是欧洲消费市场所无法比拟的。中国消费者的购车情绪也正在经历从“跟风”到“悦己”的变化。

 

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为中国消费者开发的全棕色内饰,在欧洲极为少见 


2. 根据Color&Trim调研结果,针对中国消费者的喜好,设计开发车型的内外饰色彩材质,包括外形颜色设计、外饰附件颜色及皮纹设计、内饰颜色设计、内饰皮纹设计、座椅织物设计、座椅缝线打孔设计、装饰件木纹及金属纹设计、装饰件镀铬及喷漆设计等。


以上汽大众刚刚投放市场的全新朗逸车型为例,车型的平台本身针对中国市场进行了升级,同时我们针对中国消费者也进行了全新Color&Trim设计的升级。例如外形颜色谦雅紫,是我们结合中国市场调研的结果,为中国消费者开发的全新颜色。我们在调研中发现,A级车的消费者喜欢彩色系,但购买时往往由于一些车型的彩色系过于艳丽,为了追求心里的保险最后选择了白色系等自然色系。为此我们开发了这款色彩饱和度较低的谦雅紫,既符合消费者喜欢彩色系的内心需求,又不过于张扬,可以满足各种场合的使用;


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内饰方面,我们也为追求个性化的消费者提供了渐变色的亮黑拉丝装饰件。这个渐变色的装饰件对IMD的生产工艺和输膜工艺要求极高,在开发过程中我们遇到了重重困难,但我们最终都一一攻克,为全新朗逸的内饰输入更多年轻时尚的感觉。

 

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3. 在车型颜色及材质设计得到公司层面确认后,进行整车量产零件颜色和皮纹的定义以及量产标准设计色板的制作和发放。


Color&Trim design department of SAIC Volkswagen is founded in 1999, which includes Volkswagen team and Skoda team. There are 11 designers in our Volkswagen brand team, including 9 designers and me and my partner Ms. Sabine Consolini. 


Currently the key responsibility of our Volkswagen brand Color&Trim department is to design and develop the color and materials of exterior and interior for all the Volkswagen brand cars of SAIC Volkswagen, according to the special needs of Chinese market. There are three parts of our work.


First, Chinese market is different from European market, so we will develop special Color&Trim design on our local models for Chinese market. We will make the Color&Trim research in China to understand the special Chinese needs for Color&Trim design .For example, European customers prefer fabric seat while Chinese customers prefer leather seat. European customers prefer silver and grey exterior color while Chinese customers prefer white and brown exterior color. At the same time, Chinese market changes very fast with upgrade which is a big difference from European market. Chinese customer is also changing from “following others” to “buy for myself”.


Second, according to the result of Color&Trim research, we will start to make the Color&Trim design for our models, including exterior color design, interior color design, exterior and interior grain design, fabric and leather design for seat, wood/metal/paint/chrome design for decoration parts. All new Lavida is a new model for SAIC Volkswagen. There is upgrade for the platform and we also made upgrade for Color&Trim design. We develop a new color called Native purple, a color between purple and grey, which we developed special for Chinese customer. From our Color&Trim research, we found customers of A segment prefer colorful color. However, they will choose some natural colors for safe when they buy the car. This native purple meets the needs of customer for colorful colors and it’s not so exaggerated, which is suitable for different occasions. About interior, we developed a new gradient decoration part with glossy black and brushed metal effect for customers who pursue individuality. This kind of gradient part is very difficult for IMD process and we met lots of problems. But finally we are successful and bring modern and fashion feeling for Lavida.


Third, after the Color&Trim design of a model is confirmed by our company, we start the work to make color and grain definition. Meanwhile, we will make the design muster plate and production muster plate. 




 2) 您是怎么关注到国际CMF设计大奖的?
How did you learn about the international CMF Design Award.

高懋森先生:


我是去年9月在微信的朋友圈里面看到国际CMF设计大奖的信息,之后又从公众号等渠道得到相关信息。



I learnt about the International CMF Design Award from my friend’s sharing on WeChat last September, and then got more relevant information from the public account of CMF Design Awards as well as other channels.




 3) 您参加这个大奖的初心是什么呢?
Why did you participate in this Award competition?

高懋森先生:



CMF设计在中国正处于一个高速发展的阶段。CMF设计在各个企业中越来越受到重视。大家不仅仅关注造型的设计,更加注重颜色和材质的运用。因此CMF行业内需要大型的交流来促进行业的发展。


去年的CMF设计大奖汇聚了很多国内外的专业评委,也汇聚了行业内顶尖的企业和参赛作品。很希望通过参加这个大奖来增进与CMF行业同仁的交流,共同促进CMF行业的发展。


CMF Design is in a kind of fast growing period. CMF Design is getting more and more attention. People not only pay attention to the shape design, but also pay more attention to color and material. Therefore, the CMF industry needs a kind of big event to promote the development.


Last year's CMF Design Award brought together many professional judges from both domestic and abroad, the top enterprises and entries from the industry participated in this grand ceremony.


I believe it’s an excellent opportunity to communicate with other CMF talents through participating in this award competition. And we can promote the development of CMF design together.



 4)  可以简单介绍下参赛的作品吗?
Can you give a brief introduction to the award-winning works.

高懋森先生:


我们上汽大众的Color&Trim设计较为注重设计品质。大众是一个有着较大销量的品牌,我们的设计需要符合大部分消费者的喜好,因此我们的Color&Trim设计不追求过于夸张的效果,但也会在保证设计品质的基础上追求设计亮点,去引领设计潮流。去年我们的参赛作品上汽大众途昂Teramont是上汽大众的首款大型全尺寸7座旗舰SUV,于2017年3月上市。


途昂Teramont在Color&Trim设计更注重情感化设计,突出了“强者雄心”的整体设计理念。在车型开发之前,我们奔赴国内5个城市进行了为期三周的市场调研和消费者入户访谈。由此我们确定了中国消费者对于大型SUV的Color&Trim方面的特殊喜好。


我们开发了八款外形颜色。两款广告沟通色“天鹅绒棕”和“冰岛银”也是我们主推的外形颜色,符合途昂极具力量感的车型定位。其中“天鹅绒棕”具有流动变色的效果,日光较为充足时可以显现为透有香槟色金属颗粒的棕色。日光不充足时显现为棕灰色。


这种变色效果也衬托了SUV车型适合不同场合用途的属性。“冰岛银”也是一款具有流动变色效果的颜色,在不同日光下可分别呈现出香槟色和金灰色。途昂的“冰岛银”引领了市场的潮流,目前我们可以看到越来越多的品牌采用了这种具有流动变色效果的香槟银色。


内饰方面,座椅采用了高档NAPPA皮,是精挑细选的优质上品,源自德国巴伐利亚小公牛皮,经12道工艺精制而成,皮质柔软,提供优异的触觉体验。关于内饰颜色,我们针对中国市场开发了全棕内饰。全棕内饰也成为了上汽大众车型的代表颜色,并引领了风潮。另外我们也针对部分个性化消费者开发了皇家红配合星际灰的内饰颜色,这种搭配极具感官冲击力。装饰件方面,我们甄选了欧洲百年橄榄木,经过半年的时间开发出了与内饰搭配较为和谐的颜色,一起完美演绎了力量感与品质感兼具的 Color&Trim 设计。


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Our Color&Trim design of SAIC Volkswagen pays more attention to design quality. Volkswagen is a brand with big sale volume. Our Color&Trim design needs to meet the preferences of most consumers. So our Color&Trim design does not pursue exaggerated effect, but will focus on design highlight on the basis of design quality, to lead the design trend. Teramont is the first full-size seven-seats flagship SUV of SAIC Volkswagen, which was launched in March 2017.


We focus on Emotional Design, and "Strong Ambition" is our Color&Trim design concept. Before the development, we went to 5 cities in China for a three-week market research and consumer interviews. Finally, we have determined the special preference of Chinese consumers for the Color&Trim design of full-size SUV.


We have developed eight exterior colors. The two communication colors "Velvet brown" and "Icelandic silver" are our main colors, presenting the powerful characteristics of Teramont. "Velvet brown" has the flowing effect. When sunlight is sufficient, it can appear the brown color with champagne metallic particle. When the sunlight is not sufficient, it appears brown and grey color. The flowing effect also fits the SUV's suitability for different occasions. "Icelandic silver" is also a flowing color that can be seen in champagne and gold grey in different sunlight. "Icelandic silver" has led the market. Now we can see more and more brands adopting this kind of champagne color with flowing effect.


About interior, high-grade NAPPA leather is selected with high quality and top grade, derived from the Bavaria cowhide, with 12 processes, provide excellent tactile experience. For interior color, we have developed the whole brown interior special for the Chinese market. The whole brown interior becomes the representative color of SAIC Volkswagen model and leads the trend. In addition, we also developed the interior color of royal red with grey for some personalized consumers, which has a strong sensory impact. For decoration, we selected the European Olive Ash wood. After the color development for half year, we made a grey color can fit the interior more harmonious. 

All of these together contribute a good CMF design quality perfectly.






5) 第二届国际CMF设计大奖您还会参加吗?有什么寄语吗?

Will you participate in the second international CMF Design Award? Would you like deliver any messages and wishes?


高懋森先生:


第一届国际CMF设计大奖,我们的参赛作品大众途昂Teramont获得了金奖,这是对这个参赛作品的肯定,也是对我们团队后续车型的CMF设计开发工作的激励。


通过去年参加CMF设计大奖,我们也增进了与行业内顶尖专家及同行的交流,我们会继续参加第二届国际CMF设计大奖。希望第二届国际CMF设计大奖可以延续第一届的规模和形式。我们祝愿第二届国际CMF设计大奖举办成功并在行业内发挥更大的影响力!谢谢。


Our SAIC Volkswagen Teramont won the gold award in the first international CMF Design Award, which was a great recognition of this model, and it will also be an motivation for our CMF design and development of subsequent models.

We have enhanced the communication with top industry experts and peers, which encourages us to participate in the second International CMF Design Award again.

We wish the second International CMF Design Awards can continue the scale and form of the first session and play a greater role in the industry. We sincerely wish the second International CMF Design Awards a great success and play a greater influence!




采访

上汽大众-大众品牌CMF设计经理

(德方)

Ms. Sabine Consolini 



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 1)  您所在公司的CMF部门的大概情况?主要工作内容是怎样的?
What is the current situation of your company’s CMF department? What is your key work?




Ms. Sabine Consolini:

Color&Trim Design team of SAIC Volkswagen established in 1999. Now there are Volkswagen brand team and Skoda brand team. Our Volkswagen brand team has the man power of 11 persons, but it's continuously evolving, growing and soon we will add a new member to our professional crew. Our team members graduate mainly from industrial design universities here in China and are mostly chosen from internship programs offered by SVW to new talents. We are based in Anting, the heart of automotive Industry in Shanghai. Each person of our department brings individual creative skills, cultural backgrounds and a strong „team-oriented“ attitude.  


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The general structure takes into consideration the several competences of each team member, which helps to grow and evolve in each sector more in detail. 

No matter how big or small a team is, a clear task and workforce management is always a core component of a seamless and effective workflow. For this reason we have 2 persons specialized in Fabrics, 3 for Leather and Trim colours and grain, 2 for Decor parts, 1 for exterior colours and 1 person for production processes & Quality. 

Me and my partner Gao Maosen, are in charge of Management and Team leading tasks. According to the Company policy of VW, every Manager in China should have a European partner to guarantee the most efficient communication with Europe. This helps to understand both cultures, grow closer together and evolve the Company and products more globally. 

In addition to the core responsibilities of the several materials, all team members are in charge of an own car model and project. Some are specialized and familiar with our products of the A-segment, others are operating mostly in the B or C-segments. 

To maintain motivation and personal challenges we adapt the Projects and workforce organisation frequently together with our designers. This is very important to always ensure the maximum passion of people and innovation of results. Changing from time to time the focus and attention to other customer clusters and needs, helps to grow and evolve the creative potential. To study and understand to “WHO” we are selling our cars and “WHY” is the base of our work. Well positioned and market-oriented products are more worthy for our clients, but reduce also the workload for our designers. Once we know customer requirements, we can concentrate on the absolutely necessary cluster to focus on. Volkswagen is changing and addresses his attention more and more towards people who use our cars.

 It’s not about how big their cars are, it’s more about how big their lives are. From driver, to owner and finally to user is the evolution of the automotive industry. Customers are replacing the idea of performance and power with well being and an enjoyable travel. This revolution and change also influences step by step the attention received internally.

 Haptic feedbacks and harmonious environments grow in their importance and find more frequently their place on company agendas. The symbiosis of advanced technologies, the best quality and a user-friendly and user-oriented design is the key to success.

上汽大众的Color&Trim团队组建于1999年,目前分为大众品牌团队和斯柯达品牌团队。我们大众品牌团队人数为11人,但它仍在不断发展壮大,很快我们就会迎来一名新成员。我们主要的团队成员都毕业于工业设计专业,他们大多是在上汽大众的实习项目中脱颖而出,从而加入公司的。我们的总部位于上海的汽车工业中心安亭。我们部门的每个成员都具有独特的创新性技能,文化背景及强大的团队协作能力。


我们的组织架构需要考虑到每位团队成员的各项特长,这有助于部门更好地成长和发展。无论团队规模是大或小,明确的任务分配和员工管理,始终是无缝、有效的工作流程的核心。基于这个原因,我们安排专业人才负责不同的细分领域,其中,我们有两位设计师负责面料,三位设计师负责内饰颜色和皮纹,两位设计师负责装饰部件,一位设计师负责外观颜色,一位设计师负责生产工艺和质量控制。


我和我的搭档高懋森,负责管理和领导团队。根据大众公司的政策,在中国的每个部门经理都应该有一个来自欧洲的工作搭档,以保证与欧洲总部最有效的沟通。这有助于了解两国文化,拉近彼此的距离,使公司和产品更加全球化。


除了这些材料相关的核心职责之外,所有的团队成员都各自负责一个车型和项目。有些设计师熟悉并专注于A级车,而设计师则主要专注于B或C级车。为了保持工作动力及个人的挑战性,我们经常与设计师一起调整项目和人力分配。这是非常重要的,因为它确保了团队具有最大的热情并取得创新成果。


此外,我们也将注意力放在客户群体需求上,有助于发掘创造性的潜力。研究和理解“谁”是我们的目标群体,“为什么”这是我们工作的基础。精准的定位、以市场为导向的产品更适合我们的客户,同时也有助于减少我们设计师的工作量。一旦我们了解了客户需求,我们就可以专注于那些确定的目标群体。大众公司正在改变,越来越多地将注意力放在我们的用户身上。核心点不在于他们的汽车有多大,而在于他们的生活有多少延伸的空间。从司机到车主再到用户,这是汽车工业的演变。顾客对汽车的观念,不再局限于性能和动力,而是更要求舒适的体验和愉悦的旅行。这种演变也逐步影响着公司内部的关注度。触觉反馈、和谐环境的重要性在增加,它们更加频繁地成为公司的议题。先进的技术、优异的品质、以用户导向的友好的设计等等,这些因素完美地结合,会成为成功的关键。



 2) 您是怎么关注到国际CMF设计大奖的?
How did you learn about the international CMF Design Award.


Ms. Sabine Consolini:

The event was introduced to me by my colleagues. Unfortunately, the whole CMF communication is in Chinese and there are no direct channels and platforms for international designers in China.  


这个活动是我的同事介绍给我的。遗憾的是,整个CMF交流都是中文的,对于国际设计师没有直接的沟通渠道和平台。

国际CMF设计奖组委会 : 
今年我们将增加双语交流环节,促进大奖更加国际化。This year we will increase  bilingual   communication  and make awards  more international. 



 3) 您参加这个大奖的初心是什么呢?
Why did you participate in this Award competition?




Ms. Sabine Consolini:


The CMF Design Award was introduced and launched for the first time to the audience and gives a special honour to the sensorial and aesthetic design of products.


CMF is until now an underrated and sometimes marginally treated component of good design. But facing the overcrowded and fast changing market full of hundreds of brands and products, the visual and haptic design is more important than before.


We can’t be outstanding and catch the attention of customers only through functionality and shapes any more. 


To participate as an automotive OEM gives a clear statement of the new mind set of SVW Brand. 


We do have amazing products and a high level of quality, but we are also focusing on the best colours, materials and exciting haptic at the same time. Winning this Award gives credit to our effort and sparks our passion to new challenges. We are very proud and grateful and the award itself has a special place in our office.

CMF国际设计奖是第一次向观众展示和推出,为产品的感官和美学设计带来了一种特殊的荣誉。


迄今为止,在优秀设计作品中,CMF是被低估的、有时甚至被边缘化的一部分。而面对拥挤的、快速变化的、充斥着数百个品牌和产品的市场,视觉和触觉设计比以往更为重要。我们不能只靠功能和形状来吸引顾客的高度关注。


我们作为汽车OEM中的一员参赛,清晰地表达了上汽大众品牌的新理念。我们的确拥有令人惊叹的产品和超高的品质,但同时我们也专注于最好的色彩、材料和令人兴奋的触觉。赢得这个奖项是对我们努力的肯定,它点燃了我们对新挑战的激情。我们为之自豪,心存感激,奖杯被陈列在我们办公室的一个特殊的位置。



 4)  可以简单介绍下参赛的作品吗?
Can you give a brief introduction to the award-winning works.



Ms. Sabine Consolini:

We participated with one of our most important and high selling products, the „Teramont“. The Teramont is the first full size SUV of SAIC Volkswagen launched on the market in 2017. The SUV segment grows in his importance especially in China and evolves in his versatility of offers. The Teramont is the new flagship SUV for Volkswagen and the twin sister of the Volkswagen Atlas in America. The car stands on the MQB platform and is positioned between the Tiguan L and the Touareg. The interior offers a big space and is large enough for customer needs. 


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The Teramont has 8 exterior colours .“Velvet brown” and “silver leaf” are the communication colours of the car and became the absolute stars of our colour range. The choice of all CMF parts are a result of a very intense and customer focused research travel of 19 days in several major cities, as Beijing, Shanghai or Chengdu, in China. Project lead and design is together with our decor, fabric and paint specialists a small team of designers created the concept of high quality materials and luxury and brought it into production. This award is a tribute to the whole team work, and to everyone’s passion and patience even in tough moments.

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参赛作品是我们公司的一个重量级的畅销产品 “途昂”。途昂是上汽大众在2017年投放市场的第一款全尺寸SUV。SUV车型的市场重要性在提升,尤其是在中国市场,SUV车型也更加多样化。途昂是大众的新款旗舰SUV,也是大众在美国的Atlas的孪生姐妹车型。


途昂是MQB平台上的一款车,定位于途观L和途锐之间。车身内部提供了一个较大的空间,足以满足客户需要。途昂有8种外观颜色,“天鹅绒棕”和“银色”是广告的沟通颜色,并成为我们的外形颜色中的绝对亮点。


途昂的CMF设计是基于我们团队在北京、上海、成都等几个主流城市开展的设计调研,此次以客户为中心的调研历时19天,行程非常充实。项目设计负责人与我们的装饰件、织物和油漆专家一起创造了高质量的材料和奢华的概念,并把它投入量产。这个奖项是对我们整个团队工作的肯定,也是对每个人的热情和耐心的赞扬,他们即使在艰难时刻也依然坚持。


The “velvet brown” exterior colour, luxurious and powerful, replaces black as the iconic colour of premium vehicles. Costumers love it and it shows that the perception and taste of costumers is continuously changing.  The physical appearance of a colour is the most critical aspect to get the approval on the market, but there are also many other aspects like costs, feasibility for production and processes, longevity and repairability. 


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For the interior we have 3 outstanding colour combinations, different from each other for different kind of customers and needs. We have black, dark indium grey, nature brown, dark royal red and a bright beige colour, called ceramic. 

One of our highlights of the car is the real wood “olive ash” décor in 2 different colours. For Design, Marketing and Sales, was very important to offer a high luxury and premium looking material. Here you can see how important is story telling in our job! Designers should focus more in the future on which materials they use and where do they come from. This real wood with a significant wave structure and rough wooden surface gives customers the atmosphere of a tailor made and retailed product.  “Olive Ash Wood” is offered in 2 different colours, grey and brown which matches to the interior combinations. The result is great, but it was not easy during the development. Usually wood has not a natural grey tone and of course not the right nuance which could match to the chosen interior. 7 loops of fine tuning were necessary to reach the right colour balance between light and dark, feasibility for production and light resistance for UV to ensure a long lasting beauty for our costumers.


“天鹅绒棕”作为外观颜色,奢华而有力,取代黑色成为高档车的标志性颜色。顾客喜欢它,表明顾客的感知和品味在不断变化。颜色的表现是产品获得市场认可的最关键的方面,但同时其他因素也需要被考量,如成本、生产和工艺的可行性、使用寿命和可修复性。我们设计了3种出色的内饰色彩组合,它们各有特点,适应不同的客户和需求。我们有黑色、自然棕色、皇家深红色和陶瓷米色。


途昂的设计亮点之一,是用真正的“橄榄树”木材作装饰,有两种不同的颜色可选。对于设计、营销和销售来说,提供高档奢华的材料非常重要。在这里你可以看到,讲述材料的来源在我们的工作中是多么的重要!未来,设计师应该更多地关注他们使用的材料以及它们来自哪里。


这种真正的木材具有明显的波纹结构和立体的木质表面,给客户提供了量身定制产品的感受。“橄榄木”有两种不同的颜色,灰色和棕色,与内部色彩组合相匹配。最终效果虽然很好,但开发过程并不容易。通常,木头没有自然的灰色色调,而它的细节也无法与所选择的内饰完全匹配。为了在光与质之间达到适当的色彩平衡,实现生产可行性和抗褪色的要求,我们做了七轮的颜色调整,以确保我们的顾客能获得持久而漂亮的表观。



5) 第二届国际CMF设计大奖您还会参加吗?有什么寄语吗?

Will you participate in the second international CMF Design Award? Would you like deliver any messages and wishes?


Ms. Sabine Consolini:


I think the first edition was a big success for everyone and first step to bring closer the whole community of creators and developers. To share, showcase and learn from each other is fundamental to keep updated with the latest trends and materials. Suppliers can use this platform to get in touch with designers directly. It’s a beginning and can evolve in the following years. I think what was missing is the international aspect. Its a changing era of global thinking, intercultural exchanges and market expansions. Boundaries are melting and trends are less and less localized on one single culture and country. I wish the Chinese CMF community could interact more with foreign companies, trend analysts and experts.  


You ask if we participate again? Why not? Maybe. For sure it’s a great opportunity to enlarge our focus over the horizon of automotive design and for SVW to demonstrate the importance we give on good and well curated design. Our daily job!  

我认为第一届大奖对每个人来说都是一个巨大的成功,也是让创造者和开发者增进交流的第一步。


分享、展示和互相学习是不断更新最新趋势和材料的基础。供应商可以利用这个平台直接与设计师联系。这是一个开始,在接下来的几年里它可以继续发展。我认为这个奖项在国际层面有进步的空间。这是一个全球思维、跨文化交流和市场扩张的时代。边界正在融化,趋势不再局限于单一文化和国家。我希望中国CMF社区能够更多地与外国公司、趋势分析师、专家们互动。


你问我们是否再次参加?为什么不呢?会的。这无疑是一个很好的机会来扩大我们对汽车设计的关注范围,并展示我们的日常工作和在优秀设计中的重要性。




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关于国际CMF 设计奖  


国际CMF 设计奖 是全球首个专注于 CMF(色彩、材料、工艺、图纹)的专门奖项,旨在推动人们对CMF设计的认知,提高人们对于CMF设计的认可与关注,共同思考CMF设计的创新价值、社会价值、人文价值、商业价值。


对设计师而言,国际CMF设计奖是一次专业水平和职业生涯的提升;对企业而言,国际CMF设计奖是品质和研发实力的证明,是媒体公认的设计质量的保证。


国际CMF设计奖将由全球来自设计、产业与研究机构的知名专家所共组的评委评鉴,将是一场设计盛宴、一个独特的市场营销工具,并有更多的价值留待参与者发掘。





参选资格


来自世界各地的制造商设计师,其设计研发的产品在色彩、材料、成型工艺、表面处理、图案纹理、五觉感官等方面进行了相关CMF设计与CMF创新,具备量产可实现性,皆可报名。


参赛的产品上市时间不能超过 3 年(即产品上市日期不能超过常规报名时间的前三年)。每位参赛者可报名的产品数量不限。



参评范围


汽车、家电、家居、手机/消费电子、服装、包装、化妆品、鞋帽箱包、医疗器械、机器人、智能硬件、飞机、船舶、火车&高铁、珠宝首饰、玩具、礼品、传统工艺、照明、纺织品、婴孩用品、运动/户外产品、游戏硬体 / 虚拟实境技术产品、建筑/室内空间



评选标准


由全球来自设计、产业与研究机构的知名专家所共组的评委组,在公正严谨的过程中评选每件参赛作品。

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获奖权益


获奖是一场绮丽的开端。

大奖组委会为获奖者们提供了能够达到最大程度宣传效果的获奖者后续服务,让您和您的设计成为各界焦点。


1.线上展示——获奖作品将能够在国际CMF设计奖的官方网站上进行线上展示。

2.商标授权使用——获奖作品将被授权使用国际CMF设计奖的统一商标。

3.颁奖典礼——获奖作品团队或者个人将受邀参加国际CMF设计奖的颁奖典礼。

4.产品展览——获奖作品将能够参加国际CMF设计大会的展览。

5.统一的宣传视频——国际CMF设计奖组委将统一制作各个获奖作品的宣传视频。

6.后续申报优惠——获奖机构的下一届的作品申报将获得一定的优惠。

7.媒体服务——获得了国际CMF设计奖后,作品将获得更多的媒体曝光率,吸引更多媒体的关注,国际CMF设计奖将利用合作的各大媒体为您提供更多的媒体曝光度和关注度。



国际CMF设计奖组委会将根据评委的初评结果,联系各入选申奖企业/个人,入选者将样机送至承办单位地址(如若样机尺寸过大,可提交准确反映产品CMF设计的部件/功能模型),由评委们进行现场的最终评选。
获奖结果



凭着公平、公正、公开的原则,CMF设计奖组委会将会在官方平台及相关传播平台中公布赛程及最终获奖结果。



组织机构(排名不分先后)


主办机构

国际CMF设计奖组委会


发起机构

国际CMF设计大会组委会

CMF设计军团

广州设计周

深圳萨米设计研究有限公司


承办机构

深圳萨米设计研究有限公司

CMF设计军团


支持机构

广东省工业设计协会

深圳市设计联合会

广东工业设计创新服务联盟

广州工业设计促进会

清华大学·美术学院

武汉大学

华中科技大学

南京艺术学院·工业设计学院

武汉理工大学·艺术设计学院

江南大学·设计学院

广州美术学院·工业设计学院

北京服装学院·色彩设计研究中心

北京理工大学·设计与艺术学院

成都大学·美术与影视学院

红棉中国设计奖

瑞典NCS自然色彩

深圳市真空技术行业协会

ACMT 材料材料科学技术委员会

PIMA-CN中国粉末注塑成形联盟






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注:组委会对本次活动有最终解释权及裁判权,如有作品纠纷问题可致电组委会进行举报,并提供相应的证据作为佐证(如抄袭作品的相关文件),一经查实将取消获奖人员资质,奖状及奖杯等。