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China Mobile | Creating a Chic Watch with CMF

Author:佚名   Update_time:20-01-15 13:54    Hits:381

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【2019 CMF DESIGN AWARD】

Exclusive interview of winning works:China Mobile Smart Watch W10



Organizing Committee of CMF DESIGN AWARD : First of all, congratulations to China Mobile Smart Watch W10 for winning the CMF DESIGN AWARD. BEST FINISHING AWARD, and share the story behind the works with us and introduce the winning products.


China MobileThis is the first time our team has participated in the CMF DESIGN AWARD. The W10 smart watch has won the 2019 CMF DESIGN AWARD. BEST FINISHING AWARD. China Mobile smart watch W10 is divided into two types: SIM card and eSIM. It comes with independent communication, has water resistance of ten meters underwater, and integrates heart rate detection, intelligent voice, GPS positioning and other functions. The smart watch W10 uses a ceramic bezel, which is sturdy and wear-resistant, with a rich sense of quality.




In the design, considering that the watch is a delicate product, the finishing has higher requirements on the mold clamping line. There are several CMF challenges:


1. Ceramic drawing finishing, which requires uniform drawing while maintaining gloss.
2. Ceramic sintering deformation problem, it is required to reduce the ceramic size error and reduce the assembly gap.
3. Reduce the mold clamping line.
4. Control the difference in injection molding of the back shell insert.

The ceramic bezel is carefully polished and brushed to bring a metallic luster and delicate ceramics. Laser engraving and filling of oil on the ceramic surface enhance the visual level of the product.



Product innovation and application points:

1. The smart watch W10 uses a two-color injection-molded case with an internal laser radium antenna.
2. Ceramic bezel is used, the surface is polished, brushed and radium carved characters are filled with oil.
3. Back shell insert injection.





Organizing Committee of CMF DESIGN AWARDCan you tell us about your company's CMF department? For example: Approximately when was it established? Group background? Attention? Main work etc.


China MobileThe ID team of China Mobile Intelligent Hardware Innovation Center is a young, stylish, dynamic and innovative design team. The team was established on May 18, 2018. Members have graduated from well-known industrial design schools at home and abroad. They have many years of experience in electronic product design from well-known design companies and terminal companies in the industry. The team focuses on the high-quality design route of intelligent hardware products. The design field is diversified, including the home field, personal field, industrial equipment, industrial equipment, etc., and has successfully designed more than 20 listed products. A number of products of the current team have won Japan's Good Design / Reddot / CMF DESIGN AWARD / Contemporary Good Design at home and abroad. The team takes design output as the core productivity, designs tasteful works, enhances the image of China Mobile hardware products, and builds tasteful brand images with good products.





Organizing Committee of CMF DESIGN AWARD: How do you pay attention to the CMF DESIGN AWARD? What's your intention of participating in CMF DESIGN AWARD?


China MobileThe CMF DESIGN AWARD and the International CMF Design Conference are held regularly every year. As a professional CMF special award in the industry, it is a good platform for enterprises and designers to communicate, and it is also a good proof of quality and strength. Our team members have participated in the annual International CMF Design Conference before, and have noticed the CMF DESIGN AWARD. The original intention of the participation was to allow everyone to have a deeper understanding of China Mobile design and improve everyone's impression of China Mobile's previous designs.





Further reading recommended:

2019 CMF DESIGN AWARD · Awarding Ceremony was held in Shenzhen, and the award-winning works are appreciated

2018 CMF DESIGN AWARD | Awarding Ceremony and appreciation of award-winning works

2017 CMF DESIGN AWARD | Appreciation of award-winning works






Evaluation of previous winners:

The CMF DESIGN AWARD was introduced and launched for the first time to the audience and gives a special honour to the sensorial and aesthetic design of products.


CMF is until now an underrated and sometimes marginally treated component of good design. But facing the overcrowded and fast changing market full of hundreds of brands and products, the visual and haptic design is more important than before.







CMF DESIGN AWARD 2020 is being solicited

Details are as follows:



About the CMF DESIGN AWARD


CMF DESIGN AWARD:is the first global special award dedicating to CMF (color, material, finishing, pattern), which aims to promote people's awareness of CMF design, to improve people's recognition and attention to CMF design, and to think commonly about the innovative value, social value, humanistic value and commercial value of CMF design.


For designers, the CMF DESIGN AWARD is an upgrade of professional level and career; for enterprises, the  CMF DESIGN AWARD is a proof of quality and R & D strength, and a guarantee of design quality recognized by the media.


CMF DESIGN AWARD is evaluated by the judges of the world's famous experts from design, industry and research institutions. It will be a design feast, a unique marketing tool, and have more value to be explored by the participants.




Candidacy


The products, designed and developed by global manufacturers and designers in the color, materials, molding process, surface treatment, pattern texture, five senses and other elements related to CMF design,CMF innovation, mass-producible and achievability, can be registered. 


The marketing time of the participated products cannot exceed 3 years (Which means the regular registration date couldn’t exceed 3 years since the product launch date). The number of products that registered by each participant/enterprise is not limited.




Scope of Participation


Products (Auto Makers): automobile, home appliances, home furnishings, mobile / consumer electronics, clothing, packaging, cosmetics, shoes, hats, bags, medical devices, robots, intelligent hardware, aircraft, ships, trains & high-speed rail, jewelry, toys, gifts, traditional crafts, lighting, textiles, baby products, sports / outdoor products, game hardware / virtual reality technology products、building / interior space, etc.


Samples (suppliers):  materials, processes, equipment, technology, raw materials, consumables, color tools (color cards, color instruments, color equipment), etc. Materials such as: plastic, metal, ceramics, glass, rubber (elastomer), membrane material (membrane), chemical industry (coating, ink, dye,), textile (fabric,), leather (natural, artificial leather), plate (color board, household board, composite board, aluminum plastic board, fireproof board, ceiling board, etc.), paper (decorative paper), consumables (powder, liquid, wheel) , composite materials.




Evaluation Criteria


A panel of distinguished experts from design, industry and research institutes around the world will review each participation works fairly and rigorously.


Innovation

Whether there is innovation in CMF design; Whether there is promotion, innovation extension and transformation of single element or multi-element of CMF in the application of existing products, similar products in existing industries or cross-industry products; The innovations of elements of vision, touch, taste, hearing, and smell, etc.

Aesthetic

Whether there is a pleasing sensibility in CMF design presentations. 

Functionality

Whether CMF design can meet the requirements of testing, operation, use, performance, safety and maintenance of the product. 

Implement

Whether CMF design can be achieved and implemented by modern technology, material technology, engineering technology, production cost, batch quality, industrial chain. 

Environmentality

Whether the material selection, manufacturing process and energy consumption of the product are controlled in an appropriate ratio. Compared with the similar products, whether the products own more environmentally friendly value, whether the handling and recycling of the product is considered to be improved. 

Affectivity

Besides the practical use of the product, if the CMF design of the product can provide emotional, psychological feelings and experiences.



Award Establishment


Not only the excellent products and creativity of the terminal brand are commended, but also the contribution of the excellent suppliers to the industrial development.





Award Winning Service


The award is a fantastic start. Award Committee provides the winners with a follow-up service that maximizes publicity and promotes the award-winning design to be the focus of all circles. 


1.Online Display——The winning works will be displayed online via the official website of CMF DESIGN AWARD. 

2.Trademark Authorization——The winning works are authorized to use the uniform trademark of the CMF DESIGN AWARD. 

3.Awards Ceremony——The winning team or individuals will be invited to participate the CMF DESIGN AWARD Ceremony. 

4.Product Exhibition——The awarded works will be exhibited at the International CMF Design Conference.

5.Subsequent Application Preferential Policy——The award-winning team or individuals will gain a certain preferential treatment in next session of award application. 

6.Media Services——After winning the CMF DESIGN AWARD, the work will gain more media exposure and attract more media attention. CMF DESIGN AWARD Committee will leverage the cooperation medias to provide winning work with more media exposure and attentions.





Application Method Of CMF DESIGN AWARD 2020 


1.Download the competition template

Method 1: download on the official website

Login the official website of CMF DESIGN AWARD http://cmfdesignaward.com

Click the entry form in the main menu bar to download the entry template


Mode 2: mail request
Send template request to the designated mailbox of the award award@cmfdesign.net
Note: template for 2020 CMF DESIGN AWARD


2. Upload the document

Send to the designated mailbox of the award award@cmfdesign.net

After sending successfully, you will receive a feedback email from the Working Group of the Committee Of CMF DESIGN AWARD to inform that we have received the works.





List of important dates in 2020


Date

Important issues

January 1, 2020

Start registration

July 31, 2020

Deadline of Preferential registration

August 30, 2020

Deadline of general registration

September 2, 2020

Works will be publicized on the official website and WeChat Subscription online media.

September 4-9, 2020

Preliminary evaluation meeting, selection and release of works in and out of the enclosure

Before September 20, 2020

Send the products to Participate in physical evaluation

September 23-29, 2020

The final evaluation meeting will select winning works

September 30, 2020

Award notice

October 22, 2020

Award ceremony, award works exhibition, media report





Reporting Expenses


Winners / winners of previous CMF DESIGN AWARD will enjoy a discount of 10% for subsequent application!


Product / Sample

Sign up before July 31 (Concession ticket)

Registration for free

Registration from August 1 to August 30

Registration fee: 800 yuan

Explaination

The winners of 2017, 2018 and 2019 CMF DESIGN AWARD will enjoy a discount of 90% of the registration fee, RMB 720 yuan.

Fee Descriptionthe overall fee includes application fee, shortlisted service fee and Award service fee. The products or samples that need to be included in the qualification fee will be sent a notice letter by email after the first round of evaluation is completed. If not, they will not be required to pay. The award service fee will be generated after the second round of on-site material evaluation. If it is not awarded, no payment will be made.

Instructions for use of expenses:the expenses incurred after the shortlisted include the costs of attending the award dinner, trophies, certificates,labor cost of judges, exhibition costs, and publicity expenses.





Winning Results


The Organizing Committee of the CMF DESIGN AWARD will contact the selected enterprises / individuals according to the preliminary evaluation results of the judges, and the candidates will send the prototype to the undertaker (if the size of the prototype is too large, the components / functional models that accurately reflect the CMF design of the product can be submitted), and the judges will conduct the on-site final evaluation.
With the principle of fairness, impartiality and openness, the Organizing Committee of the CMF DESIGN AWARD will publish the competition schedule and final award results in the official website, official platform and relevant communication platform.


Previous Awards:

You can login to the official website of the Award:http://cmfdesignaward.com




ORGANIZATION (ranking in no order)


ORGANIZER

Organizing Committee of CMF DESIGN AWARD


ORIGINATING INSTITUTION

International Committee of CMF Design Conference
CMF Design Organizations
Guangzhou Design Week
Shenzhen Samy Design Research Co., Ltd.


UNDERTAKING AGENCY

Shenzhen Samy Design Research Co., Ltd.
CMF Design Organizations


SUPPORT ORGANIZATION

Guangdong Industrial Design Association
Shenzhen Design Federation
Guangdong Industrial Design Innovation Service Union
Guangzhou Industrial Design Promotion Association
Academy of Arts & Design of Tsinghua University
Wuhan University
Huazhong University of Science and Technology
School of Industrial Design of Nanjing University of the Arts
School of Art and Design of Wuhan University of Technology,
School of Design of Jiangnan University
School of Industrial Design of Guangzhou Academy of Fine Art
Research Center of Color Design of Beijing Institute of Fashion Technology
School of Design and Arts of Beijing Institute of Technology
Chengdu University College Of Chinese & Asean Arts 
Kapok Design Award China
Swedish NCS Natural Color
Science and Technology Commission for ACMT Materials
PIMA-CN China Powder Injection Molding Union
Shenzhen Association for Vacuum Industry






Want to learn more about

"CMF DESIGN AWARD 2020"

Information or entry

Please pay attention to:

【Official public platform of CMF DESIGN AWARD】



You can also add wechat of working group for manual consultation.

【Wechat of CMF DESIGN AWARD Working Group】

Scan and add wechat of staff




Or please login the official website of the grand prize

http://cmfdesignaward.com

To know



If you have any questions about registration, please contact:

CMF DESIGN AWARD. Working Group

Tel:0755—33964539

Mobile: 185 6572 5894 (the same as wechat)
Email: award@cmfdesign.net


Note: the organizing committee has the right of final interpretation and judgment for this activity. If there is any dispute over works, you can call the organizing committee to report it, and provide corresponding evidence as evidence (such as relevant documents of plagiarized works). Once verified, the qualification, certificate and trophy of the winner will be cancelled.