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CMF|This high-value car was designed by two teams in China and Japan and announced at the Great Hall of the People

Author:佚名   Update_time:20-03-23 15:05    Hits:327






【2019 CMF DESIGN AWARD 】

Exclusive interview of winning works:CHANGAN OSHAN X7



Organizing Committee of CMF DESIGN AWARD : First of all, congratulations to CHANGAN OSHAN X7 for winning the CMF DESIGN AWARD , and share the story behind the works with us and introduce the winning products.

CHANGAN OSHAN Automotive Research Institute: The popular generation CHANGAN OSHAN X7 was officially listed on the Beijing Great Hall of the People on November 29, 2019. X7 fully respects and meets the user's pursuit of the beauty of the vehicle's appearance. The styling team designers are based on nature, are good at crafting, show their attitude, and create a beautiful design style—the beauty of the avenue, give the CHANGAN OSHAN X7 a popular bionic natural beauty.It is both beautiful and valuable.



The beauty of form: The design inspiration of CHANGAN OSHAN X7 is derived from the speed, power and beauty shown when the eagle soars, and at the same time, it integrates the vehicle's sports genes to give this SUV a ready-made healthy form to create a higher level of form beauty.  The unique front face cloud eagle grille also strengthens the brand characteristics and uniqueness.


Different from the traditional dot-matrix grille design, the CHANGAN OSHAN X7's cloud eagle grille adopts a beautiful line parameterized arrangement, like an eagle spreading its wings, and echoes the protruding static cloud eagle standard to create the visual beauty of conflict between motion and static;


The combination of the main shoulder line running through the entire side with the flowing secondary shoulder line highlights the three-dimensional side shape; the suspended D-pillar design, and the concise, full, stretched wide tail show the body's atmospheric agility.



The beauty of light and shadow: Light and shadow are generated based on their own shape and ambient light, with dynamic changing effects. CHANGAN OSHAN X7 makes full use of advanced surface design methods to create a higher level of light and shadow beauty. The large body surface is simple and smooth, high-quality paint and first-class technology, forging a mirror effect body that is rich in light and shadow and can be changed with different light angles, creating a high-quality beauty; the slender and sculptural cover shape light and shadow assist to enhance the vehicle the three-dimensional dynamic effect; the three-dimensional exquisite 20-inch large wheel design perfectly splits the light and shadow ratio.



The beauty of life: The design concept of CHANGAN OSHAN X7 originates from the bionic natural aesthetics, allowing the car and people to find an internal connection and creating a more advanced life beauty. The overall shape of the front face is like a soaring eagle, which is domineering, giving a sense of self-anger; the vehicle's posture is like an eagle hunting, which is both dynamic and elegant; the eagle eye headlights use matrix full LED The design is as deep as the eyes of a beast bird, with the lighting effect of dynamic breathing, giving the machine life. And the design of the partition in the headlights is also inspired by the shape of the eagle claws, which is very delicate.




The interior CMF uses the water surface with ripples under the moonlight as the inspiration for the design. It is divided into two shades. The light-colored interior is dominated by the sand color first seen in the morning light, with a streamlined quilted design and streamlined gold. Creative wood grain decoration with line embellishment creates a rhythmic luxurious minimalist interior. The dark interior is decorated with silk-like deep sea blue soft bags and aerospace-grade high-grade brushed imitations that symbolize the sense of power. The silver and blue-black are perfect. Combining and showing the balance of rigidity and softness.



Looks good enough to pull the wind! Looks good and quality ! What's so difficult about being beautiful? These are inseparable from the silent efforts of the OSHAN styling team, carefully crafted in the design of X7, the collision of inspiration, the modification of the plan rendering, the optimization of the surface, the refinement of the details, and the Trimming the model, time and time again ... this countless time and time are all struggling to improve the quality of X7's appearance and customers' purchase desire! As long as they have them, how difficult is it to look good?


In order to present the most perfect effect, in the continuous innovative design of the color scheme, new materials and new techniques are constantly being explored. Not only the combination of colors and materials, but also the tactile and olfactory texture transmission are finally presented. The perfect design of the X7 is now presented.



Organizing Committee of CMF DESIGN AWARDCan you tell us about your company's CMF department? For example: Approximately when was it established? Group background? Attention? Main work etc.


CHANGAN OSHAN Automobile is the second passenger car brand of Changan Automobile, which is based on creating travel products that meet consumer needs, with low cost, high quality, and high cost performance. The CHANGAN OSHAN Automotive CMF design team was established in early 2018 and is a creative, experienced and collaborative team. All projects are launched by two major design teams in China and Japan, and jointly complete the design of the new model of CHANGAN OSHAN Automobile and the preliminary development and forward-looking design research. The two sides work together to obtain the effect of 1 + 1> 2, and are committed to creating an international standard. design team. The CMF modeling room brings together the latest and most cutting-edge textures, fabrics, decoration and other development products of major professional developers, providing a continuous stream of inspiration and design support for the design team. Each designer is designing better and more Excellent works and continuous efforts to create low-cost, high-quality design cars for consumers.


Organizing Committee of CMF DESIGN AWARD: How do you pay attention to the CMF DESIGN AWARD? What's your intention of participating in CMF DESIGN AWARD?

CHANGAN OSHAN Automotive Research Institute: On the one hand, we pay attention to the public account, on the other hand, we learn about the CMF DESIGN AWARD by participating in the CMF design conference. The original intention of the participation was to carry forward the CMF design and allow more people to recognize the design of the CHANGAN OSHAN design team and learn from more design teams.


Organizing Committee of CMF DESIGN AWARD: Your message to CMF DESIGN AWARD.

CHANGAN OSHAN Automotive Research Institute: We hope that the CMF DESIGN AWARD will get better and better, drive the wave of CMF design in various industries and carry forward CMF.

The 2020 CMF DESIGN AWARD are being collected, and manufacturers and designers from all over the world are welcome to register. CMF DESIGN AWARD 2020 registration application form [click to download], after completing the application form, send the entry to this mailbox: award@cmfdesign.net.




Further reading recommended:

2019 CMF DESIGN AWARD · Awarding Ceremony was held in Shenzhen, and the award-winning works are appreciated

2018 CMF DESIGN AWARD | Awarding Ceremony and appreciation of award-winning works

2017 CMF DESIGN AWARD | Appreciation of award-winning works






Evaluation of previous winners:

The CMF DESIGN AWARD was introduced and launched for the first time to the audience and gives a special honour to the sensorial and aesthetic design of products.


CMF is until now an underrated and sometimes marginally treated component of good design. But facing the overcrowded and fast changing market full of hundreds of brands and products, the visual and haptic design is more important than before.







CMF DESIGN AWARD 2020 is being solicited

Details are as follows:



About the CMF DESIGN AWARD


CMF DESIGN AWARD:is the first global special award dedicating to CMF (color, material, finishing, pattern), which aims to promote people's awareness of CMF design, to improve people's recognition and attention to CMF design, and to think commonly about the innovative value, social value, humanistic value and commercial value of CMF design.


For designers, the CMF DESIGN AWARD is an upgrade of professional level and career; for enterprises, the  CMF DESIGN AWARD is a proof of quality and R & D strength, and a guarantee of design quality recognized by the media.


CMF DESIGN AWARD is evaluated by the judges of the world's famous experts from design, industry and research institutions. It will be a design feast, a unique marketing tool, and have more value to be explored by the participants.




Candidacy


The products, designed and developed by global manufacturers and designers in the color, materials, molding process, surface treatment, pattern texture, five senses and other elements related to CMF design,CMF innovation, mass-producible and achievability, can be registered. 


The marketing time of the participated products cannot exceed 3 years (Which means the regular registration date couldn’t exceed 3 years since the product launch date). The number of products that registered by each participant/enterprise is not limited.




Scope of Participation


Products (Auto Makers): automobile, home appliances, home furnishings, mobile / consumer electronics, clothing, packaging, cosmetics, shoes, hats, bags, medical devices, robots, intelligent hardware, aircraft, ships, trains & high-speed rail, jewelry, toys, gifts, traditional crafts, lighting, textiles, baby products, sports / outdoor products, game hardware / virtual reality technology products、building / interior space, etc.


Samples (suppliers):  materials, processes, equipment, technology, raw materials, consumables, color tools (color cards, color instruments, color equipment), etc. Materials such as: plastic, metal, ceramics, glass, rubber (elastomer), membrane material (membrane), chemical industry (coating, ink, dye,), textile (fabric,), leather (natural, artificial leather), plate (color board, household board, composite board, aluminum plastic board, fireproof board, ceiling board, etc.), paper (decorative paper), consumables (powder, liquid, wheel) , composite materials.




Evaluation Criteria


A panel of distinguished experts from design, industry and research institutes around the world will review each participation works fairly and rigorously.


Innovation

Whether there is innovation in CMF design; Whether there is promotion, innovation extension and transformation of single element or multi-element of CMF in the application of existing products, similar products in existing industries or cross-industry products; The innovations of elements of vision, touch, taste, hearing, and smell, etc.

Aesthetic

Whether there is a pleasing sensibility in CMF design presentations. 

Functionality

Whether CMF design can meet the requirements of testing, operation, use, performance, safety and maintenance of the product. 

Implement

Whether CMF design can be achieved and implemented by modern technology, material technology, engineering technology, production cost, batch quality, industrial chain. 

Environmentality

Whether the material selection, manufacturing process and energy consumption of the product are controlled in an appropriate ratio. Compared with the similar products, whether the products own more environmentally friendly value, whether the handling and recycling of the product is considered to be improved. 

Affectivity

Besides the practical use of the product, if the CMF design of the product can provide emotional, psychological feelings and experiences.



Award Establishment


Not only the excellent products and creativity of the terminal brand are commended, but also the contribution of the excellent suppliers to the industrial development.





Award Winning Service


The award is a fantastic start. Award Committee provides the winners with a follow-up service that maximizes publicity and promotes the award-winning design to be the focus of all circles. 


1.Online Display——The winning works will be displayed online via the official website of CMF DESIGN AWARD. 

2.Trademark Authorization——The winning works are authorized to use the uniform trademark of the CMF DESIGN AWARD. 

3.Awards Ceremony——The winning team or individuals will be invited to participate the CMF DESIGN AWARD Ceremony. 

4.Product Exhibition——The awarded works will be exhibited at the International CMF Design Conference.

5.Subsequent Application Preferential Policy——The award-winning team or individuals will gain a certain preferential treatment in next session of award application. 

6.Media Services——After winning the CMF DESIGN AWARD, the work will gain more media exposure and attract more media attention. CMF DESIGN AWARD Committee will leverage the cooperation medias to provide winning work with more media exposure and attentions.





Application Method Of CMF DESIGN AWARD 2020 


1.Download the competition template

Method 1: download on the official website

Login the official website of CMF DESIGN AWARD http://cmfdesignaward.com

Click the entry form in the main menu bar to download the entry template


Mode 2: mail request
Send template request to the designated mailbox of the award award@cmfdesign.net
Note: template for 2020 CMF DESIGN AWARD


2. Upload the document

Send to the designated mailbox of the award award@cmfdesign.net

After sending successfully, you will receive a feedback email from the Working Group of the Committee Of CMF DESIGN AWARD to inform that we have received the works.





List of important dates in 2020


Date

Important issues

January 1, 2020

Start registration

July 31, 2020

Deadline of Preferential registration

August 30, 2020

Deadline of general registration

September 2, 2020

Works will be publicized on the official website and WeChat Subscription online media.

September 4-9, 2020

Preliminary evaluation meeting, selection and release of works in and out of the enclosure

Before September 20, 2020

Send the products to Participate in physical evaluation

September 23-29, 2020

The final evaluation meeting will select winning works

September 30, 2020

Award notice

October 22, 2020

Award ceremony, award works exhibition, media report





Reporting Expenses


Winners / winners of previous CMF DESIGN AWARD will enjoy a discount of 10% for subsequent application!


Product / Sample

Sign up before July 31 (Concession ticket)

Registration for free

Registration from August 1 to August 30

Registration fee: 800 yuan

Explaination

The winners of 2017, 2018 and 2019 CMF DESIGN AWARD will enjoy a discount of 90% of the registration fee, RMB 720 yuan.

Fee Descriptionthe overall fee includes application fee, shortlisted service fee and Award service fee. The products or samples that need to be included in the qualification fee will be sent a notice letter by email after the first round of evaluation is completed. If not, they will not be required to pay. The award service fee will be generated after the second round of on-site material evaluation. If it is not awarded, no payment will be made.

Instructions for use of expenses:the expenses incurred after the shortlisted include the costs of attending the award dinner, trophies, certificates,labor cost of judges, exhibition costs, and publicity expenses.





Winning Results


The Organizing Committee of the CMF DESIGN AWARD will contact the selected enterprises / individuals according to the preliminary evaluation results of the judges, and the candidates will send the prototype to the undertaker (if the size of the prototype is too large, the components / functional models that accurately reflect the CMF design of the product can be submitted), and the judges will conduct the on-site final evaluation.
With the principle of fairness, impartiality and openness, the Organizing Committee of the CMF DESIGN AWARD will publish the competition schedule and final award results in the official website, official platform and relevant communication platform.


Previous Awards:

You can login to the official website of the Award:http://cmfdesignaward.com




ORGANIZATION (ranking in no order)


ORGANIZER

Organizing Committee of CMF DESIGN AWARD


ORIGINATING INSTITUTION

International Committee of CMF Design Conference
CMF Design Organizations
Guangzhou Design Week
Shenzhen Samy Design Research Co., Ltd.


UNDERTAKING AGENCY

Shenzhen Samy Design Research Co., Ltd.
CMF Design Organizations


SUPPORT ORGANIZATION

Guangdong Industrial Design Association
Shenzhen Design Federation
Guangdong Industrial Design Innovation Service Union
Guangzhou Industrial Design Promotion Association
Academy of Arts & Design of Tsinghua University
Wuhan University
Huazhong University of Science and Technology
School of Industrial Design of Nanjing University of the Arts
School of Art and Design of Wuhan University of Technology,
School of Design of Jiangnan University
School of Industrial Design of Guangzhou Academy of Fine Art
Research Center of Color Design of Beijing Institute of Fashion Technology
School of Design and Arts of Beijing Institute of Technology
Chengdu University College Of Chinese & Asean Arts 
Kapok Design Award China
Swedish NCS Natural Color
Science and Technology Commission for ACMT Materials
PIMA-CN China Powder Injection Molding Union
Shenzhen Association for Vacuum Industry






Want to learn more about

"CMF DESIGN AWARD 2020"

Information or entry

Please pay attention to:

【Official public platform of CMF DESIGN AWARD】



You can also add wechat of working group for manual consultation.

【Wechat of CMF DESIGN AWARD Working Group】

Scan and add wechat of staff




Or please login the official website of the grand prize

http://cmfdesignaward.com

To know



If you have any questions about registration, please contact:

CMF DESIGN AWARD. Working Group

Tel:0755—33964539

Mobile: 185 6572 5894 (the same as wechat)
Email: award@cmfdesign.net


Note: the organizing committee has the right of final interpretation and judgment for this activity. If there is any dispute over works, you can call the organizing committee to report it, and provide corresponding evidence as evidence (such as relevant documents of plagiarized works). Once verified, the qualification, certificate and trophy of the winner will be cancelled.