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CMF | Advance introduction of a large number of cross-border innovative materials

Author:佚名   Update_time:20-06-12 16:46    Hits:2087


Exclusive interview of winning work:GAC 2+X Concept Car

Organizing Committee of CMF DESIGN AWARD : First of all, congratulations to GAC 2+X Concept Car for winning the CMF DESIGN AWARD. SUPREME GOLD AWARD , and share the story behind the works with us and introduce the winning product.

GAC R&D CENTER:At the 2018 Guangzhou Auto Show, GAC R&D CENTER based on an independent research and development of a new energy exclusive platform, integrates the design concepts of "TO YOU, TO US, TO ALL" ("Total Democracy Corner, Wholehearted Companionship, and Sharing across the City") to innovate for urban travel Launched the "2+X" series of two-seater electric pure small concept cars.

"2+X" is an interesting concept. The "2" represents a small pure electric platform with a wheelbase of 1.97 meters independently developed by GAC, while the "X" represents a diversified travel demand in urban life. Groups: 2U for urban beauty, 2ALL for environmental pioneers, 2US for leisurely retired people. In this era of serious homogeneity, the differentiated proportional posture, cutting-edge modeling language and fashionable color materials conform to the different lifestyles of these three types of users and their diverse emotional expectations, emphasizing the commendable personality.

GAC Group is committed to continuously creating value for a better mobile life. In this era of diversification, the car should not only be a tool for travel, but also a “prop” to set off the user's ideal image.

2U: Emphasizes the impact of personality expression, and pays more attention to the transformation of urban women's life scenes and spaces. The color concept is called Radiant Ruby. Red diamond-cut elements are ubiquitous throughout the entire interior and exterior theme, while introducing 3D printed white feathers as another important design intention, rendering a light, delicate and soft atmosphere. Color materials are under this big theme. Try to render this strong sense of collision, cold and warm, soft and hard, light and heavy, high gloss and strong mechanism, emphasizing personalization and impact to the greatest extent.

2US: Satisfy old people's pursuit of exquisite life after retirement. The front window protrudes forward to make the space larger, and strives for a more relaxed and comfortable experience in a small space, integrating taste, experience, care and value. The concept of color is Lava Mocha, which emphasizes natural luxury. A lot of warm and textured real materials are used, such as wood, leather, cashmere, etc., and the detailed treatment also creates a rich layer of materials, highlighting the delicate feeling of the interior. The most special thing is that the materials of the tortoiseshell effect are used for local decoration and embellishment.

2All: On the basis of the same platform, we have also created a completely different shared car that satisfies efficient travel, highlighting high efficiency and convenience, dirt resistance, antibacterial, environmental protection and light weight, while also having the sense of fashion and design. The color theme is called Space Shuttle. We hope it can be as simple and efficient as a capsule, without extra parts, but it can give people a great sense of security. Therefore, a large number of sports materials, anti-dirty and antibacterial materials, healthy and environmentally friendly recyclable materials, etc. are used. At the same time, we do not want him to provide the most basic functional requirements like a bus, but can be more fashion, there are elements of fashion.

It is worth mentioning that this project has obtained a lot of inspiration from its innovative material technology through deep cooperation with BASF, and further integrated it into the design to create very unique product characteristics.

Through the attempt of the Material Driven Design method, designers and new materials collided fiercely. From the perspective of materials, they gave out very valuable inspirations. For material vendors, the physical chemistry of materials Performance, translated into the language of design, integrated into the product, also brings a lot of new possibilities. This is a huge gain for both parties.

Organizing Committee of CMF DESIGN AWARDCan you tell us about your company's CMF department? For example: Approximately when was it established? Group background? Attention? Main work etc.

GAC R&D CENTER:GAC Design's CMF design is divided into mass production and forward-looking teams. There is a division of labor on the project, but the resources are fully shared and collaborated. The 2+X concept car project was completed by the GAC Design forward-looking team. This is also our important work. We explore future trends and advanced technologies, expand new concepts and design methods, and propose GAC systematic thinking and solutions around user value. 

Organizing Committee of CMF DESIGN AWARD: How do you pay attention to the CMF DESIGN AWARD? What's your intention of participating in CMF DESIGN AWARD?

GAC R&D CENTER:We learned about the CMF DESIGN AWARD by participating in the International CMF Design Conference. The original intention of participation is to display the latest works and design concepts of GAC Design, and to communicate and collide with other design teams.

Organizing Committee of CMF DESIGN AWARD  Your message to CMF DESIGN AWARD.

GAC R&D CENTER:It is hoped that the CMF DESIGN AWARD will continue to discover and promote outstanding products and original designs, and become the driving force and vane for the development of the CMF design industry.

The 2020 CMF DESIGN AWARD are being collectedand manufacturers and designers from all over the world are welcome to register. CMF DESIGN AWARD 2020 registration application form [click to download], after completing the application form, send the entry to this mailbox: award@cmfdesign.net.

Further reading recommended:

2019 CMF DESIGN AWARD · Awarding Ceremony was held in Shenzhen, and the award-winning works are appreciated

2018 CMF DESIGN AWARD | Awarding Ceremony and appreciation of award-winning works

2017 CMF DESIGN AWARD | Appreciation of award-winning works

Evaluation of previous winners:

The CMF Design Award was introduced and launched for the first time to the audience and gives a special honour to the sensorial and aesthetic design of products.

CMF is until now an underrated and sometimes marginally treated component of good design. But facing the overcrowded and fast changing market full of hundreds of brands and products, the visual and haptic design is more important than before.

CMF DESIGN AWARD 2020 is being solicited

Details are as follows:



is the first global special award dedicating to CMF (color, material, finishing, pattern), which aims to promote people's awareness of CMF design, to improve people's recognition and attention to CMF design, and to think commonly about the innovative value, social value, humanistic value and commercial value of CMF design.

For designers, the CMF DESIGN AWARD is an upgrade of professional level and career; for enterprises, the  CMF DESIGN AWARD is a proof of quality and R & D strength, and a guarantee of design quality recognized by the media.

CMF DESIGN AWARD is evaluated by the judges of the world's famous experts from design, industry and research institutions. It will be a design feast, a unique marketing tool, and have more value to be explored by the participants.


The products, designed and developed by global manufacturers and designers in the color, materials, molding process, surface treatment, pattern texture, five senses and other elements related to CMF design,CMF innovation, mass-producible and achievability, can be registered. 

The marketing time of the participated products cannot exceed 3 years (Which means the regular registration date couldn’t exceed 3 years since the product launch date). The number of products that registered by each participant/enterprise is not limited.

Scope of Participation

Products (Auto Makers): 

automobile, home appliances, home furnishings, mobile / consumer electronics, clothing, packaging, cosmetics, shoes, hats, bags, medical devices, robots, intelligent hardware, aircraft, ships, trains & high-speed rail, jewelry, toys, gifts, traditional crafts, lighting, textiles, baby products, sports / outdoor products, game hardware / virtual reality technology products、building / interior space, etc.

Samples (suppliers): 

materials, processes, equipment, technology, raw materials, consumables, color tools (color cards, color instruments, color equipment), etc. Materials such as: plastic, metal, ceramics, glass, rubber (elastomer), membrane material (membrane), chemical industry (coating, ink, dye,), textile (fabric,), leather (natural, artificial leather), plate (color board, household board, composite board, aluminum plastic board, fireproof board, ceiling board, etc.), paper (decorative paper), consumables (powder, liquid, wheel) , composite materials.

Evaluation Criteria

A panel of distinguished experts from design, industry and research institutes around the world will review each participation works fairly and rigorously.


Whether there is innovation in CMF design; Whether there is promotion, innovation extension and transformation of single element or multi-element of CMF in the application of existing products, similar products in existing industries or cross-industry products; The innovations of elements of vision, touch, taste, hearing, and smell, etc.


Whether there is a pleasing sensibility in CMF design presentations. 


Whether CMF design can meet the requirements of testing, operation, use, performance, safety and maintenance of the product. 


Whether CMF design can be achieved and implemented by modern technology, material technology, engineering technology, production cost, batch quality, industrial chain. 


Whether the material selection, manufacturing process and energy consumption of the product are controlled in an appropriate ratio. Compared with the similar products, whether the products own more environmentally friendly value, whether the handling and recycling of the product is considered to be improved. 


Besides the practical use of the product, if the CMF design of the product can provide emotional, psychological feelings and experiences.

Award Establishment

Not only the excellent products and creativity of the terminal brand are commended, but also the contribution of the excellent suppliers to the industrial development.

Award Winning Service

The award is a fantastic start. Award Committee provides the winners with a follow-up service that maximizes publicity and promotes the award-winning design to be the focus of all circles. 

1.Online Display——The winning works will be displayed online via the official website of CMF DESIGN AWARD. 

2.Trademark Authorization——The winning works are authorized to use the uniform trademark of the CMF DESIGN AWARD. 

3.Awards Ceremony——The winning team or individuals will be invited to participate the CMF DESIGN AWARD Ceremony. 

4.Product Exhibition——The awarded works will be exhibited at the International CMF Design Conference.

5.Subsequent Application Preferential Policy——The award-winning team or individuals will gain a certain preferential treatment in next session of award application. 

6.Media Services——After winning the CMF DESIGN AWARD, the work will gain more media exposure and attract more media attention. CMF DESIGN AWARD Committee will leverage the cooperation medias to provide winning work with more media exposure and attentions.

Application Method Of CMF DESIGN AWARD 2020:

1.Download the competition template

Method 1: download on the official website

⋆Login the official website of CMF DESIGN AWARD http://cmfdesignaward.com

⋆Click the entry form in the main menu bar to download the entry template

Mode 2: mail request

Send template request to the designated mailbox of the award(award@cmfdesign.net)
Note: template for CMF DESIGN AWARD  2020 

2. Upload the document

Send to the designated mailbox of the award(award@cmfdesign.net)

After sending successfully, you will receive a feedback email from the Working Group of the Committee Of CMF DESIGN AWARD to inform that we have received the works.

List of important dates in 2020


Important issues

January 1, 2020

Start registration

August 31, 2020

Deadline of Preferential registration

September 30, 2020

Deadline of general registration

October 09, 2020

Works will be publicized on the official website and WeChat Subscription online media.

October 10-15, 2020

Preliminary evaluation meeting, selection and release of works in and out of the enclosure

Before October 23, 2020

Send the products to Participate in physical evaluation

October 24-29, 2020

The final evaluation meeting will select winning works

October 30, 2020

Award notice

November-December 2020

Award ceremony, award works exhibition, media report

Reporting Expenses

Winners / winners of previous CMF DESIGN AWARD will enjoy a discount of 10% for subsequent application!

Product / Sample:
Sign up before August 31 (Concession ticket),Registration for free
Registration from September 1 to September 30,Registration fee: 800 yuan

Explaination:The winners of 2017, 2018 and 2019 CMF DESIGN AWARD will enjoy a discount of 90% of the registration fee, RMB 720 yuan.

Fee Descriptionthe overall fee includes application fee, shortlisted service fee and Award service fee. The products or samples that need to be included in the qualification fee will be sent a notice letter by email after the first round of evaluation is completed. If not, they will not be required to pay. The award service fee will be generated after the second round of on-site material evaluation. If it is not awarded, no payment will be made.

Instructions for use of expenses:the expenses incurred after the shortlisted include the costs of attending the award dinner, trophies, certificates,labor cost of judges, exhibition costs, and publicity expenses.

Winning Results

The Organizing Committee of the CMF DESIGN AWARD will contact the selected enterprises / individuals according to the preliminary evaluation results of the judges, and the candidates will send the prototype to the undertaker (if the size of the prototype is too large, the components / functional models that accurately reflect the CMF design of the product can be submitted), and the judges will conduct the on-site final evaluation.

With the principle of fairness, impartiality and openness, the Organizing Committee of the CMF DESIGN AWARD will publish the competition schedule and final award results in the official website, official platform and relevant communication platform.

Previous Awards:

You can login the official website of the Award:http://cmfdesignaward.com

ORGANIZATION (ranking in no order)


Organizing Committee of CMF DESIGN AWARD


Organizing Committee of international CMF Design Conference
CMF Design Organizations
Guangzhou Design Week
Shenzhen Samy Design Research Co., Ltd.


Shenzhen Samy Design Research Co., Ltd.
CMF Design Organizations


Guangdong Industrial Design Association
Shenzhen Design Federation
Guangdong Industrial Design Innovation Service Union
Guangzhou Industrial Design Promotion Association
Academy of Arts & Design of Tsinghua University
Wuhan University
Huazhong University of Science and Technology
School of Industrial Design of Nanjing University of the Arts
School of Art and Design of Wuhan University of Technology,
School of Design of Jiangnan University
School of Industrial Design of Guangzhou Academy of Fine Art
Research Center of Color Design of Beijing Institute of Fashion Technology
School of Design and Arts of Beijing Institute of Technology
Chengdu University College Of Chinese & Asean Arts 
Kapok Design Award China
Swedish NCS Natural Color
Science and Technology Commission for ACMT Materials
PIMA-CN China Powder Injection Molding Union
Shenzhen Association for Vacuum Industry

Want to learn more about


Information or entry

Please pay attention to:

【Official public platform of CMF DESIGN AWARD】

You can also add wechat of working group for manual consultation.

【Wechat of CMF DESIGN AWARD Working Group】Scan and add wechat of staff

Or please login the official website of the grand prize


To know

If you have any questions about registration, please contact:



Mobile: 185 6572 5894 (the same as wechat)

Email: award@cmfdesign.net

Note: the organizing committee has the right of final interpretation and judgment for this activity. If there is any dispute over works, you can call the organizing committee to report it, and provide corresponding evidence as evidence (such as relevant documents of plagiarized works). Once verified, the qualification, certificate and trophy of the winner will be cancelled.