CMF Gold Award | Transparent design of mobile phone back cover. nubia

[2020 CMF DESIGN AWARD]

Exclusive interview of winning work: nubia-RedMagic 5G DAOFENG Lucency Version

Organizing Committee of CMF DESIGN AWARD : First of all, congratulations to nubia-RedMagic 5G DAOFENG Lucency Version for winning the 2020 CMF DESIGN AWARD. Supreme Gold Award (Consumer Electronics Category) , and share the story behind the works with us and introduce the winning product.

nubia：nubia's winning product in this competition is the Red Devils 5G deuterium cell phone. The Red Magic 5G series of mobile phones is a new attempt by Nubia. It is the first to launch a 5G version of mobile phones on gaming phones, introducing the latest industry technology into the subdivision of gaming phones. ID design is mainly for mobile game enthusiasts in the Z era, focusing on youth, games and other characteristics to refine a design style that fits the user's personality. In the design, highlight the game elements such as personality, edge, future technology, and take into account the popular design elements of communication products to find the best entry point between the two. The starting point for the design of the RedMagic 5G DAOFENG Lucency Version is to move the "black technology" out of the "black box" to allow users to fully feel the aesthetics brought by technology. For this reason, nubia CMF design and development have made a lot of breakthrough attempts in CMF:

• The fan, the largest heat dissipation technology in the RedMagic mobile phone series, is fully displayed on the 5G DAOFENG front board, and users can personally observe the cool visual experience brought by the high-speed operation of the fan;

• Through artistic design, the internal components are displayed in front of users, so that black technology can get out of the "black box" and displayed in front of users;

• In order to better display the internal technology, in addition to design optimization, nubia designers also opened new bracket molds, customized gold-plated FPC, gold-plated screws, etc., which perfectly combined technology and aesthetics;

• The transparent battery cover is completed in cooperation with Japan's top diaphragm manufacturer, and the diaphragm is produced through 15 printing and more than 20 processes;

• Glass-plated "Titanium Silicon Titanium" high-transmittance and high-reflective coating. The three-layer coating has a total thickness of 94 nanometers to achieve both high transmittance and high mirror reflectivity when light is emitted.

Organizing Committee of CMF DESIGN AWARD: Can you tell us about your company's CMF department? For example: Approximately when was it established? Group background? Attention? Main work etc.

nubia：The nubia CMF team was first established in 2008, and it should be the first company in China that realized the importance and necessity of CMF work segmentation. Nubia attaches great importance to the work of CMF. Since its establishment, the CMF team has strived to design and manufacture a perfect connection, and strive to provide users with innovative products with excellent experience. On the design side, we have carried out a lot of innovative work. We have successively launched the industry’s first gradient-colored battery cover mobile phone, the first borderless mobile phone, and the front and rear dual-screen mobile phones. Suppliers cooperate to make a lot of pre-research and development seminars, all of which ensure that our design innovation is consistent at the forefront of the industry, and innovative design solutions can be mass-produced smoothly. (Picture: nubia's previous mass production mobile phone plan)

Organizing Committee of CMF DESIGN AWARD: How do you pay attention to the CMF DESIGN AWARD? What's your intention of participating in CMF DESIGN AWARD?

nubia：The nubia CMF team has always maintained close communication with major consulting organizations in the industry. Every year, we will participate in the CMF DESIGN AWARD and related exchange activities as scheduled. The CMF DESIGN AWARD is an industry event. Participating in the competition not only shows our team’s confidence in our own design solutions, but also in order to better learn and communicate with peers. Learning from each other can further enhance our innovation capabilities.

Organizing Committee of CMF DESIGN AWARD :  Your message to CMF DESIGN AWARD.

       

nubia: I wish the CMF DESIGN AWARD, an industry event that will become bigger and bigger, and make greater contributions to improve the overall capability and visibility of the domestic CMF industry; to promote design professionals to think deeply about the innovative value, social value, humanistic value and commercial value of CMF to lead.

The 2021 CMF DESIGN AWARD are being collected, and manufacturers and designers from all over the world are welcome to register. CMF DESIGN AWARD 2021 registration application form[click to download], after completing the application form, send the entry to this mailbox: award@cmfdesign.net.

 

 

 

Further reading recommended:

2020 CMF DESIGN AWARD·Award Ceremony Review

2019 CMF DESIGN AWARD · Awarding Ceremony was held in Shenzhen, and the award-winning works are appreciated

2018 CMF DESIGN AWARD | Awarding Ceremony and appreciation of award-winning works

2017 CMF DESIGN AWARD | Appreciation of award-winning works

 

Evaluation of previous winners:

The CMF Design Award was introduced and launched for the first time to the audience and gives a special honour to the sensorial and aesthetic design of products.

CMF is until now an underrated and sometimes marginally treated component of good design. But facing the overcrowded and fast changing market full of hundreds of brands and products, the visual and haptic design is more important than before.

 

 

 

 

Details are as follows:

About the CMF DESIGN AWARD

CMF DESIGN AWARD：

is the first global special award dedicating to CMF (color, material, finishing, pattern), which aims to promote people's awareness of CMF design, to improve people's recognition and attention to CMF design, and to think commonly about the innovative value, social value, humanistic value and commercial value of CMF design.

For designers, the CMF DESIGN AWARD is an upgrade of professional level and career; for enterprises, the  CMF DESIGN AWARD is a proof of quality and R & D strength, and a guarantee of design quality recognized by the media.

CMF DESIGN AWARD is evaluated by the judges of the world's famous experts from design, industry and research institutions. It will be a design feast, a unique marketing tool, and have more value to be explored by the participants.

Candidacy

The products, designed and developed by global manufacturers and designers in the color, materials, molding process, surface treatment, pattern texture, five senses and other elements related to CMF design，CMF innovation, mass-producible and achievability, can be registered. 

The marketing time of the participated products cannot exceed 3 years (Which means the regular registration date couldn’t exceed 3 years since the product launch date). The number of products that registered by each participant/enterprise is not limited.

Scope of Participation

Products (Auto Makers):

automobile, home appliances, home furnishings, mobile / consumer electronics, clothing, packaging, cosmetics, shoes, hats, bags, medical devices, robots, intelligent hardware, aircraft, ships, trains & high-speed rail, jewelry, toys, gifts, traditional crafts, lighting, textiles, baby products, sports / outdoor products, game hardware / virtual reality technology products、building / interior space, etc.

Samples (suppliers): 

materials, processes, equipment, technology, raw materials, consumables, color tools (color cards, color instruments, color equipment), etc. Materials such as: plastic, metal, ceramics, glass, rubber (elastomer), membrane material (membrane), chemical industry (coating, ink, dye,), textile (fabric,), leather (natural, artificial leather), plate (color board, household board, composite board, aluminum plastic board, fireproof board, ceiling board, etc.), paper (decorative paper), consumables (powder, liquid, wheel) , composite materials.

Evaluation Criteria

A panel of distinguished experts from design, industry and research institutes around the world will review each participation works fairly and rigorously.

Innovation	Whether there is innovation in CMF design; Whether there is promotion, innovation extension and transformation of single element or multi-element of CMF in the application of existing products, similar products in existing industries or cross-industry products; The innovations of elements of vision, touch, taste, hearing, and smell, etc.
Aesthetic	Whether there is a pleasing sensibility in CMF design presentations.
Functionality	Whether CMF design can meet the requirements of testing, operation, use, performance, safety and maintenance of the product.
Implement	Whether CMF design can be achieved and implemented by modern technology, material technology, engineering technology, production cost, batch quality, industrial chain.
Environmentality	Whether the material selection, manufacturing process and energy consumption of the product are controlled in an appropriate ratio. Compared with the similar products, whether the products own more environmentally friendly value, whether the handling and recycling of the product is considered to be improved.
Affectivity	Besides the practical use of the product, if the CMF design of the product can provide emotional, psychological feelings and experiences.

Award Establishment

Not only the excellent products and creativity of the terminal brand are commended, but also the contribution of the excellent suppliers to the industrial development.

Award Winning Service

The award is a fantastic start. Award Committee provides the winners with a follow-up service that maximizes publicity and promotes the award-winning design to be the focus of all circles. 

1.Online Display——The winning works will be displayed online via the official website of CMF DESIGN AWARD. 

2.Trademark Authorization——The winning works are authorized to use the uniform trademark of the CMF DESIGN AWARD. 

3.Awards Ceremony——The winning team or individuals will be invited to participate the CMF DESIGN AWARD Ceremony. 

4.Product Exhibition——The awarded works will be exhibited at the International CMF Design Conference.

5.Subsequent Application Preferential Policy——The award-winning team or individuals will gain a certain preferential treatment in next session of award application. 

6.Media Services——After winning the CMF DESIGN AWARD, the work will gain more media exposure and attract more media attention. CMF DESIGN AWARD Committee will leverage the cooperation medias to provide winning work with more media exposure and attentions.

List of important dates in 2021

Date	Important issues
January 1, 2021	Start registration
August 31, 2021	Deadline of Preferential registration
September 30, 2021	Deadline of general registration
October 08, 2021	Works will be publicized on the official website and WeChat Subscription online media.
October 09-14, 2021	Preliminary evaluation meeting, selection and release of works in and out of the enclosure
Before October 22, 2021	Send the products to Participate in physical evaluation
October 23-29, 2021	The final evaluation meeting will select winning works
October 30, 2021	Award notice
November-December 2021	Award ceremony, award works exhibition, media report

Winning Results

The Organizing Committee of the CMF DESIGN AWARD will contact the selected enterprises / individuals according to the preliminary evaluation results of the judges, and the candidates will send the prototype to the undertaker (if the size of the prototype is too large, the components / functional models that accurately reflect the CMF design of the product can be submitted), and the judges will conduct the on-site final evaluation.

With the principle of fairness, impartiality and openness, the Organizing Committee of the CMF DESIGN AWARD will publish the competition schedule and final award results in the official website, official platform and relevant communication platform.

Previous Awards:

You can login the official website of the Award：http://www.cmfdesignaward.com

ORGANIZATION (ranking in no order)

ORGANIZER

Organizing Committee of CMF DESIGN AWARD

ORIGINATING INSTITUTION

GUIDANCE AGENCY

Guanghua Design Foundation
World Green Design Organization

UNDERTAKING AGENCY

SUPPORT ORGANIZATION

Want to learn more about

"CMF DESIGN AWARD 2021"

Information or entry

Please pay attention to:

【Official public platform of CMF DESIGN AWARD】

You can also add wechat of working group for manual consultation.

【Wechat of CMF DESIGN AWARD Working Group】Scan and add wechat of staff

Or please login the official website of the grand prize

http://www.cmfdesignaward.com

To know

If you have any questions about registration, please contact:

CMF DESIGN AWARD. Working Group

Tel：0755—33964539

Mobile: 185 6572 5894 (the same as wechat)

Email: award@cmfdesign.net

Note: the organizing committee has the right of final interpretation and judgment for this activity. If there is any dispute over works, you can call the organizing committee to report it, and provide corresponding evidence as evidence (such as relevant documents of plagiarized works). Once verified, the qualification, certificate and trophy of the winner will be cancelled.