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CMF Gold Award | Active design exploration of forward-looking models·GAC R&D CENTER

Author:佚名   Update_time:21-02-24 11:55    Hits:156






[2020 CMF DESIGN AWARD]

Exclusive interview of winning work: GAC R&D CENTER-ENO.146


GAC R&D CENTER

Applicants : Zhang Fan, Chen Kuiwen, Chen Biliu, Cui Hong, Wang Zongxuan




Organizing Committee of CMF DESIGN AWARD : First of all, congratulations to GAC R&D CENTER-ENO.146 concept car for winning the 2020 CMF DESIGN AWARD. Supreme Gold Award (foresight category) , and share the story behind the works with us and introduce the winning product.


GAC R&D CENTER: At the 2019 Guangzhou Auto Show, GAC Group launched the new global low wind resistance electric passenger car-ENO.146. After strict laboratory testing, the wind resistance coefficient is as low as 0.146, which is the lowest value currently known!



From a technical point of view, we pursue extreme and precision. From a design point of view, we hope that ENO.146 is a pioneering and moving work of art. Color is extremely sensitive, and seeking a dynamic balance between extreme sensitivity and the top technology of Cod=0.16 (value to be determined) is the goal we set for ourselves at the beginning of the project. We think of nature, which is the source of creativity between technology and design. The natural world uses wind to teach engineers how to create good aerodynamic conditions, and through the change of light allows us to perceive endless rich colors. Through color innovation and the design of natural environmentally friendly materials, ENO.146 has found a dynamic balance between people, technology and nature.


In nature, every moment of light change is subtle and cannot be copied. The color we see is the breath of light, with the charming charm of flowing and blending. The body color of Phantom Silver is inspired by the endless mirror surface of the salt lake. The calm lake surface is filled with the changing light and shadow of the sky, and the pure silver is filled with rich colors. Simplicity, agility and vitality are the dynamic color aesthetics displayed by the ENO.146 body color.



Nature itself has a peaceful sense of order. The interior design draws design inspiration from the "Lotus Pond Artistic Conception" and transforms technology into things that people are familiar with, in order to offset the abruptness of technology and bring a warm affinity.



The "Lotus Shadow Green" seats are matched with the "Deep Spring Green" floor, and the yellow-green luminous fabrics dotted with the PLAZA interactive area, reminiscent of the sparkling lotus pond lake in the summer night of childhood, bringing the familiar tranquility and relaxation.



The striped fabric on the seat surface is like the veins of a lotus leaf, and is dyed with plants. The color of the veins can be seen from different angles. The surface treatment of the super-hydrophobic nano anti-fouling coating refines the care in nature and brings convenience to family cars.



It is worth mentioning that the Maezio® continuous fiber reinforced thermoplastic composite material on the back of the seat can bring a natural marble appearance after being recycled and reused, breaking the stereotyped image of carbon fiber in the past and bringing a sense of intimacy. At the same time, this seat back panel is also launched by the GAC R&D CENTER and the well-known materials company Covestro to jointly create an ultra-thin seat concept for automotive interiors.



The seat middle sheet adopts additive manufacturing technology-parametric 3D printing. In the early stage, through the analysis of the stress points of the human body when riding, a densely distributed three-dimensional hollow grid structure is automatically generated. Compared with traditional foam materials, it can not only realize lightweight, and at the same time, this kind of scientific and appropriate support rebound makes people ride with zero burden.



ENO.146 has to be different from the beginning of the design. Through just the right innovation, we combine color, material, finishing with the convenience of use and the requirements of the electric age for the efficiency of the car, fusing technical requirements and natural beauty, to create a pioneering and moving design work.




Organizing Committee of CMF DESIGN AWARDCan you tell us about your company's CMF department? For example: Approximately when was it established? Group background? Attention? Main work etc.


GAC R&D CENTERThe CMF design of GAC Design is divided into mass production and forward-looking teams. There is a division of labor on the project, but the resources are fully shared and coordinated. The ENO.146 concept car project was completed by the forward-looking CMF design team of GAC Design. This is our most important task to explore the innovative development direction of future automotive CMF, expand new concepts and design methods, and create moving design works around user experience.




Organizing Committee of CMF DESIGN AWARD: How do you pay attention to the CMF DESIGN AWARD? What's your intention of participating in CMF DESIGN AWARD?


GAC R&D CENTER: We learned about the CMF DESIGN AWARD by participating in the International CMF Design Conference. The original intention of participation is to show the latest works and design concepts of GAC Design, and to communicate and collide with other design teams.



Organizing Committee of CMF DESIGN AWARD  Your message to CMF DESIGN AWARD.

    

GAC R&D CENTER: It is hoped that the CMF DESIGN AWARD will continue to explore the connotation and extension of CMF design, promote the integration of CMF design between industries, and become an important driving force and vane for the development of CMF design industry.




Wonderful review of some scenes:



The 2021 CMF DESIGN AWARD are being collectedand manufacturers and designers from all over the world are welcome to register. CMF DESIGN AWARD 2021 registration application form[click to download]after completing the application form, send the entry to this mailbox: award@cmfdesign.net.

 

 

 

Further reading recommended:

2020 CMF DESIGN AWARD·Award Ceremony Review

2019 CMF DESIGN AWARD · Awarding Ceremony was held in Shenzhen, and the award-winning works are appreciated

2018 CMF DESIGN AWARD | Awarding Ceremony and appreciation of award-winning works

2017 CMF DESIGN AWARD | Appreciation of award-winning works

 



Evaluation of previous winners:

 




The CMF Design Award was introduced and launched for the first time to the audience and gives a special honour to the sensorial and aesthetic design of products.


CMF is until now an underrated and sometimes marginally treated component of good design. But facing the overcrowded and fast changing market full of hundreds of brands and products, the visual and haptic design is more important than before.


 

 



2021 CMF DESIGN AWARD is being solicited
Details are as follows:



About the CMF DESIGN AWARD


CMF DESIGN AWARD

is the first global special award dedicating to CMF (color, material, finishing, pattern), which aims to promote people's awareness of CMF design, to improve people's recognition and attention to CMF design, and to think commonly about the innovative value, social value, humanistic value and commercial value of CMF design.


For designers, the CMF DESIGN AWARD is an upgrade of professional level and career; for enterprises, the  CMF DESIGN AWARD is a proof of quality and R & D strength, and a guarantee of design quality recognized by the media.



CMF DESIGN AWARD is evaluated by the judges of the world's famous experts from design, industry and research institutions. It will be a design feast, a unique marketing tool, and have more value to be explored by the participants.




Candidacy


The products, designed and developed by global manufacturers and designers in the color, materials, molding process, surface treatment, pattern texture, five senses and other elements related to CMF design,CMF innovation, mass-producible and achievability, can be registered. 


The marketing time of the participated products cannot exceed 3 years (Which means the regular registration date couldn’t exceed 3 years since the product launch date). The number of products that registered by each participant/enterprise is not limited.




Scope of Participation


Products (Auto Makers):

automobile, home appliances, home furnishings, mobile / consumer electronics, clothing, packaging, cosmetics, shoes, hats, bags, medical devices, robots, intelligent hardware, aircraft, ships, trains & high-speed rail, jewelry, toys, gifts, traditional crafts, lighting, textiles, baby products, sports / outdoor products, game hardware / virtual reality technology products、building / interior space, etc.



Samples (suppliers): 

materials, processes, equipment, technology, raw materials, consumables, color tools (color cards, color instruments, color equipment), etc. Materials such as: plastic, metal, ceramics, glass, rubber (elastomer), membrane material (membrane), chemical industry (coating, ink, dye,), textile (fabric,), leather (natural, artificial leather), plate (color board, household board, composite board, aluminum plastic board, fireproof board, ceiling board, etc.), paper (decorative paper), consumables (powder, liquid, wheel) , composite materials.




Evaluation Criteria


A panel of distinguished experts from design, industry and research institutes around the world will review each participation works fairly and rigorously.


Innovation

Whether there is innovation in CMF design; Whether there is promotion, innovation extension and transformation of single element or multi-element of CMF in the application of existing products, similar products in existing industries or cross-industry products; The innovations of elements of vision, touch, taste, hearing, and smell, etc.

Aesthetic

Whether there is a pleasing sensibility in CMF design presentations. 

Functionality

Whether CMF design can meet the requirements of testing, operation, use, performance, safety and maintenance of the product. 

Implement

Whether CMF design can be achieved and implemented by modern technology, material technology, engineering technology, production cost, batch quality, industrial chain. 

Environmentality

Whether the material selection, manufacturing process and energy consumption of the product are controlled in an appropriate ratio. Compared with the similar products, whether the products own more environmentally friendly value, whether the handling and recycling of the product is considered to be improved. 

Affectivity

Besides the practical use of the product, if the CMF design of the product can provide emotional, psychological feelings and experiences.




Award Establishment


Not only the excellent products and creativity of the terminal brand are commended, but also the contribution of the excellent suppliers to the industrial development.






Award Winning Service


The award is a fantastic start. Award Committee provides the winners with a follow-up service that maximizes publicity and promotes the award-winning design to be the focus of all circles. 


1.Online Display——The winning works will be displayed online via the official website of CMF DESIGN AWARD. 

2.Trademark Authorization——The winning works are authorized to use the uniform trademark of the CMF DESIGN AWARD. 

3.Awards Ceremony——The winning team or individuals will be invited to participate the CMF DESIGN AWARD Ceremony. 

4.Product Exhibition——The awarded works will be exhibited at the International CMF Design Conference.

5.Subsequent Application Preferential Policy——The award-winning team or individuals will gain a certain preferential treatment in next session of award application. 

6.Media Services——After winning the CMF DESIGN AWARD, the work will gain more media exposure and attract more media attention. CMF DESIGN AWARD Committee will leverage the cooperation medias to provide winning work with more media exposure and attentions.




List of important dates in 2021


Date

Important issues

January 1, 2021

Start registration

August 31, 2021

Deadline of Preferential registration

September 30, 2021

Deadline of general registration

October 08, 2021

Works will be publicized on the official website and WeChat Subscription online media.

October 09-14, 2021

Preliminary evaluation meeting, selection and release of works in and out of the enclosure

Before October 22, 2021

Send the products to Participate in physical evaluation

October 23-29, 2021

The final evaluation meeting will select winning works

October 30, 2021

Award notice

November-December 2021

Award ceremony, award works exhibition, media report




Winning Results


The Organizing Committee of the CMF DESIGN AWARD will contact the selected enterprises / individuals according to the preliminary evaluation results of the judges, and the candidates will send the prototype to the undertaker (if the size of the prototype is too large, the components / functional models that accurately reflect the CMF design of the product can be submitted), and the judges will conduct the on-site final evaluation.


With the principle of fairness, impartiality and openness, the Organizing Committee of the CMF DESIGN AWARD will publish the competition schedule and final award results in the official website, official platform and relevant communication platform.



Previous Awards:

You can login the official website of the Award:http://www.cmfdesignaward.com




ORGANIZATION (ranking in no order)


ORGANIZER

Organizing Committee of CMF DESIGN AWARD


ORIGINATING INSTITUTION

Organizing Committee of international CMF Design Conference
CMF Design Organizations
Shenzhen Samy Design Research Co., Ltd.
Guangzhou Design Week

GUIDANCE AGENCY

Guanghua Design Foundation
World Green Design Organization


UNDERTAKING AGENCY

Shenzhen Samy Design Research Co., Ltd.
CMF Design Organizations


SUPPORT ORGANIZATION

Guangdong Industrial Design Association
Shenzhen Design Federation
Guangdong Industrial Design Innovation Service Union
Guangzhou Industrial Design Promotion Association
Academy of Arts & Design of Tsinghua University
Wuhan University
Huazhong University of Science and Technology
School of Industrial Design of Nanjing University of the Arts
School of Art and Design of Wuhan University of Technology,
School of Design of Jiangnan University
School of Industrial Design of Guangzhou Academy of Fine Art
Research Center of Color Design of Beijing Institute of Fashion Technology
School of Design and Arts of Beijing Institute of Technology
Chengdu University College Of Chinese & Asean Arts 
Kapok Design Award China
Swedish NCS Natural Color
Germany RAL Color
WGSN China
Science and Technology Commission for ACMT Materials
PIMA-CN China Powder Injection Molding Union





Want to learn more about

"CMF DESIGN AWARD 2021"

Information or entry

Please pay attention to:


【Official public platform of CMF DESIGN AWARD】



You can also add wechat of working group for manual consultation.

【Wechat of CMF DESIGN AWARD Working Group】Scan and add wechat of staff

Or please login the official website of the grand prize

http://www.cmfdesignaward.com

To know





If you have any questions about registration, please contact:

CMF DESIGN AWARD. Working Group

Tel:0755—33964539

Mobile: 185 6572 5894 (the same as wechat)

Email: award@cmfdesign.net


Note: the organizing committee has the right of final interpretation and judgment for this activity. If there is any dispute over works, you can call the organizing committee to report it, and provide corresponding evidence as evidence (such as relevant documents of plagiarized works). Once verified, the qualification, certificate and trophy of the winner will be cancelled.