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CMF DESIGN AWARD | "Large Area" and "Bold" Application of "Cardamom Green" Color in Black Electricity·Qingdao Hisense

Author:佚名   Update_time:21-03-10 18:10    Hits:154







[2020 CMF DESIGN AWARD]

Exclusive interview of winning work: Qingdao Hisense Electronic Technology Service Co., Ltd-V3F series TV by VIDAA brand 


Qingdao Hisense Electronic Technology Service Co., Ltd

ApplicantsFujie Chen, Shengwei Shi, Qingwei Li, Shoukun Yang, Wentai Wang



Organizing Committee of CMF DESIGN AWARD : First of all, congratulations to Qingdao Hisense Electronic Technology Service Co., Ltd-V3F series TV by VIDAA brand for winning the 2020 CMF DESIGN AWARD, and share the story behind the works with us and introduce the winning product.


Qingdao Hisense: VIDAA is an Internet technology fashion brand created for young users under Hisense. "Born for young people and great playability" is the trend brand concept of VIDAA.


VIDAA stands for a simple, fashionable and youthful design style. It uses innovative CMF with high brightness and low saturation, paying attention to the ultimate detailed design and unified family elements, such as VIDAA ring elements; it is very inclusive and can tolerate some rebellious and asymmetrical design elements, which embodies the spirit of energetic innovation.



The V3F series TV is a large social smart screen tailored by the VIDAA brand specifically for the social needs of young users and the needs of home entertainment K song. The products will be launched on major online sales platforms in October 2020. V3F-PRO is equipped with Hisense’s latest social TV system. It has a 1080P high-definition camera that can be automatically raised and lowered. Users can use it to meet various social needs, such as AI fitness, watching and chatting, simultaneous drama tracking in different places, and 6-channel same-screen chat , remote housekeeping, K song, etc.



 


Our design philosophy is to maximize the value for users, so in a very limited price range, we still use a super front sound design, equipping with 4 18W full-range speakers in the limited front sound grille adding two 18W tweeters and a 2.0L super-large sound cavity and making the sound quality of this TV very shocking!


In the design of the front sound net cover, the designer tried various materials and finally adopted the colored injection molding finishing that is currently popular among young users (colored injection molding is widely used in small appliances, smart hardware and other products. Liked by young people). This is a breakthrough innovation in the design of the sound screen cover in front of the TV. It successfully overcomes the shrinkage and weld marks of the colored injection molded sound screen cover. Compared with the traditional painting finishing, it has no risk of color fading, is more environmentally friendly, and effectively controls cost, to maximize the sound experience within a limited price range. In terms of color, the design team searched and visited many young users’ favorite home decoration styles, and finally based on user preferences and color trends, boldly adopted "cardamom green" color matching, which showed the natural and youthful vitality of Nordic style in color vision, which is more in line with contemporary youth. The unique aesthetics can be perfectly integrated with the fashionable home environment respected by Generation Z.


The color "Cardamom Green" is named after the poem "Thirteen-year-old cardamom stalks, and cardamom shoots in early February." It comes from Du Mu's "Farewell", which describes a 13-to-four-year-old girl with a graceful posture, light and beautiful demeanor, just like In February, the buds are ready to be released, and the cardamom flowers are beginning to appear. As a herb, cardamom is a medicinal material with a wide range of uses. It symbolizes vigorous life and a new beginning. The inspiration of "Cardamom Green" is formally inspired by the fresh and newborn life energy in nature, delivering peace and purity. It is a subtle color between green, gray and blue with a sense of fluidity, which easily attracts the public's attention.



Quality comes from details! VIDAA pays attention to the ultimate detail design. The V3F series TV base is made of cylindrical steel rod. In order to pursue the ultimate global design on the edge of the base, it uses refined CNC processing, manual polishing, and finally, it uses an electroplating process with a very bright surface texture, combines with the floating shape, makes the entire base appear very light.



In the lower right corner of the front shell, there is a family-style VIDAA ring design, which is also reflected in our V1F-PRO series TVs. The VIDAA ring of the V3F series adopts a metal CD pattern design with a luminous LOGO in the middle. In order to pursue the seamlessness between the LOGO and the metal CD film, the LOGO adopts the insert injection molding finishing, which is very refined!



With the newly designed VIDAA remote control, it also uses the cardamom green color injection molding finishing (the same finishing as the TV), breaking the limitation that the remote control is only black. VIDAA decorative pattern beautiful back, and VIDAA ring hanging hole design.



Special mention is made of the V3F series TV design team: VIDAA product design director Wentai Wang, CMF design director Shoukun Yang, CMF designer Fujie Chen, ID designer SShengwei Shi and Qingwei Li. It is the designers' paranoid pursuit of good design and details that make high-quality products.




Organizing Committee of CMF DESIGN AWARDCan you tell us about your company's CMF department? For example: Approximately when was it established? Group background? Attention? Main work etc.


Qingdao Hisense: Hisense Industrial Design Center is a national industrial design center. The CMF design team was established in 2011. The CMF design team is responsible for the formulation and design of the global CMF design strategy for all brands of Hisense, Rongsheng, Kelon, Toshiba TV, Gorenje, and VIDAA under the Hisense Group, covering various products such as black electricity, white electricity, smart home, etc., and has a professional CMF laboratory . Group leaders attach great importance to product CMF design research work. Hisense Design Center is committed to building a diversified, international, high-level CMF design research team, and is also committed to promoting the development of the industry.





Organizing Committee of CMF DESIGN AWARD: How do you pay attention to the CMF DESIGN AWARD? What's your intention of participating in CMF DESIGN AWARD?


Qingdao Hisense: We have known about CMF DESIGN AWARD for a long time, and we were the first to pay attention to the CMF DESIGN AWARD through the CMF Design Organizations official account. It is committed to promoting the development of the domestic CMF industry and is very influential in the industry. The CMF DESIGN AWARD is a grand event in the industry. Many professional judges at home and abroad and outstanding companies and teams from various industries are invited to participate, providing a platform for the industry to exchange ideas, and learn from each other to promote the development of the industry. Both Hisense Industrial Design Center and the VIDAA brand attach great importance to product design and CMF design, and are very willing to communicate with industry colleagues and supply chain manufacturers to jointly promote the development of the industry.

In addition, this is also a good opportunity to show the results of CMF design application to consumers and the industry, and to enhance the value of CMF design in products. I hope that more consumers will feel that the VIDAA brand is a technology trendy brand aimed at young consumer groups. The V3 series of products are not only of excellent quality, but also pay more attention to the consumption needs of young consumers.




Organizing Committee of CMF DESIGN AWARD  Your message to CMF DESIGN AWARD.           


Qingdao Hisense: Thank you very much to the organizing committee and the industry for their recognition of the VIDAA V3F series of TV products. I am honored to receive the CMF DESIGN AWARD. CMF DESIGN AWARD allows the outside world to realize the value of CMF in products and promotes the development of CMF design. I wish CMF DESIGN AWARD get better and better, attract the participation of global outstanding enterprises, and become one of the top international design awards.



Wonderful review of some scenes:



The 2021 CMF DESIGN AWARD are being collectedand manufacturers and designers from all over the world are welcome to register. CMF DESIGN AWARD 2021 registration application form[click to download]after completing the application form, send the entry to this mailbox: award@cmfdesign.net.

 

Further reading recommended:

2020 CMF DESIGN AWARD·Award Ceremony Review

2019 CMF DESIGN AWARD · Awarding Ceremony was held in Shenzhen, and the award-winning works are appreciated

2018 CMF DESIGN AWARD | Awarding Ceremony and appreciation of award-winning works

2017 CMF DESIGN AWARD | Appreciation of award-winning works

 

Evaluation of previous winners:





The CMF Design Award was introduced and launched for the first time to the audience and gives a special honour to the sensorial and aesthetic design of products.


CMF is until now an underrated and sometimes marginally treated component of good design. But facing the overcrowded and fast changing market full of hundreds of brands and products, the visual and haptic design is more important than before.


 

 



2021 CMF DESIGN AWARD is being solicited
Details are as follows:



About the CMF DESIGN AWARD


CMF DESIGN AWARD

is the first global special award dedicating to CMF (color, material, finishing, pattern), which aims to promote people's awareness of CMF design, to improve people's recognition and attention to CMF design, and to think commonly about the innovative value, social value, humanistic value and commercial value of CMF design.


For designers, the CMF DESIGN AWARD is an upgrade of professional level and career; for enterprises, the  CMF DESIGN AWARD is a proof of quality and R & D strength, and a guarantee of design quality recognized by the media.



CMF DESIGN AWARD is evaluated by the judges of the world's famous experts from design, industry and research institutions. It will be a design feast, a unique marketing tool, and have more value to be explored by the participants.




Candidacy


The products, designed and developed by global manufacturers and designers in the color, materials, molding process, surface treatment, pattern texture, five senses and other elements related to CMF design,CMF innovation, mass-producible and achievability, can be registered. 


The marketing time of the participated products cannot exceed 3 years (Which means the regular registration date couldn’t exceed 3 years since the product launch date). The number of products that registered by each participant/enterprise is not limited.




Scope of Participation


Products (Auto Makers):

automobile, home appliances, home furnishings, mobile / consumer electronics, clothing, packaging, cosmetics, shoes, hats, bags, medical devices, robots, intelligent hardware, aircraft, ships, trains & high-speed rail, jewelry, toys, gifts, traditional crafts, lighting, textiles, baby products, sports / outdoor products, game hardware / virtual reality technology products、building / interior space, etc.



Samples (suppliers): 

materials, processes, equipment, technology, raw materials, consumables, color tools (color cards, color instruments, color equipment), etc. Materials such as: plastic, metal, ceramics, glass, rubber (elastomer), membrane material (membrane), chemical industry (coating, ink, dye,), textile (fabric,), leather (natural, artificial leather), plate (color board, household board, composite board, aluminum plastic board, fireproof board, ceiling board, etc.), paper (decorative paper), consumables (powder, liquid, wheel) , composite materials.




Evaluation Criteria


A panel of distinguished experts from design, industry and research institutes around the world will review each participation works fairly and rigorously.


Innovation

Whether there is innovation in CMF design; Whether there is promotion, innovation extension and transformation of single element or multi-element of CMF in the application of existing products, similar products in existing industries or cross-industry products; The innovations of elements of vision, touch, taste, hearing, and smell, etc.

Aesthetic

Whether there is a pleasing sensibility in CMF design presentations. 

Functionality

Whether CMF design can meet the requirements of testing, operation, use, performance, safety and maintenance of the product. 

Implement

Whether CMF design can be achieved and implemented by modern technology, material technology, engineering technology, production cost, batch quality, industrial chain. 

Environmentality

Whether the material selection, manufacturing process and energy consumption of the product are controlled in an appropriate ratio. Compared with the similar products, whether the products own more environmentally friendly value, whether the handling and recycling of the product is considered to be improved. 

Affectivity

Besides the practical use of the product, if the CMF design of the product can provide emotional, psychological feelings and experiences.




Award Establishment


Not only the excellent products and creativity of the terminal brand are commended, but also the contribution of the excellent suppliers to the industrial development.






Award Winning Service


The award is a fantastic start. Award Committee provides the winners with a follow-up service that maximizes publicity and promotes the award-winning design to be the focus of all circles. 


1.Online Display——The winning works will be displayed online via the official website of CMF DESIGN AWARD. 

2.Trademark Authorization——The winning works are authorized to use the uniform trademark of the CMF DESIGN AWARD. 

3.Awards Ceremony——The winning team or individuals will be invited to participate the CMF DESIGN AWARD Ceremony. 

4.Product Exhibition——The awarded works will be exhibited at the International CMF Design Conference.

5.Subsequent Application Preferential Policy——The award-winning team or individuals will gain a certain preferential treatment in next session of award application. 

6.Media Services——After winning the CMF DESIGN AWARD, the work will gain more media exposure and attract more media attention. CMF DESIGN AWARD Committee will leverage the cooperation medias to provide winning work with more media exposure and attentions.




List of important dates in 2021


Date

Important issues

January 1, 2021

Start registration

August 31, 2021

Deadline of Preferential registration

September 30, 2021

Deadline of general registration

October 08, 2021

Works will be publicized on the official website and WeChat Subscription online media.

October 09-14, 2021

Preliminary evaluation meeting, selection and release of works in and out of the enclosure

Before October 22, 2021

Send the products to Participate in physical evaluation

October 23-29, 2021

The final evaluation meeting will select winning works

October 30, 2021

Award notice

November-December 2021

Award ceremony, award works exhibition, media report




Winning Results


The Organizing Committee of the CMF DESIGN AWARD will contact the selected enterprises / individuals according to the preliminary evaluation results of the judges, and the candidates will send the prototype to the undertaker (if the size of the prototype is too large, the components / functional models that accurately reflect the CMF design of the product can be submitted), and the judges will conduct the on-site final evaluation.


With the principle of fairness, impartiality and openness, the Organizing Committee of the CMF DESIGN AWARD will publish the competition schedule and final award results in the official website, official platform and relevant communication platform.



Previous Awards:

You can login the official website of the Award:http://www.cmfdesignaward.com




ORGANIZATION (ranking in no order)


ORGANIZER

Organizing Committee of CMF DESIGN AWARD


ORIGINATING INSTITUTION

Organizing Committee of international CMF Design Conference
CMF Design Organizations
Shenzhen Samy Design Research Co., Ltd.
Guangzhou Design Week

GUIDANCE AGENCY

Guanghua Design Foundation
World Green Design Organization


UNDERTAKING AGENCY

Shenzhen Samy Design Research Co., Ltd.
CMF Design Organizations


SUPPORT ORGANIZATION

Guangdong Industrial Design Association
Shenzhen Design Federation
Guangdong Industrial Design Innovation Service Union
Guangzhou Industrial Design Promotion Association
Academy of Arts & Design of Tsinghua University
Wuhan University
Huazhong University of Science and Technology
School of Industrial Design of Nanjing University of the Arts
School of Art and Design of Wuhan University of Technology,
School of Design of Jiangnan University
School of Industrial Design of Guangzhou Academy of Fine Art
Research Center of Color Design of Beijing Institute of Fashion Technology
School of Design and Arts of Beijing Institute of Technology
Chengdu University College Of Chinese & Asean Arts 
Kapok Design Award China
Swedish NCS Natural Color
Germany RAL Color
WGSN China
Science and Technology Commission for ACMT Materials
PIMA-CN China Powder Injection Molding Union





Want to learn more about

"CMF DESIGN AWARD 2021"

Information or entry

Please pay attention to:


【Official public platform of CMF DESIGN AWARD】



You can also add wechat of working group for manual consultation.

【Wechat of CMF DESIGN AWARD Working Group】Scan and add wechat of staff

Or please login the official website of the grand prize

http://www.cmfdesignaward.com

To know





If you have any questions about registration, please contact:

CMF DESIGN AWARD. Working Group

Tel:0755—33964539

Mobile: 185 6572 5894 (the same as wechat)

Email: award@cmfdesign.net


Note: the organizing committee has the right of final interpretation and judgment for this activity. If there is any dispute over works, you can call the organizing committee to report it, and provide corresponding evidence as evidence (such as relevant documents of plagiarized works). Once verified, the qualification, certificate and trophy of the winner will be cancelled.