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CMF DESIGN AWARD | Stylized CMF Design for TVs with New Elements - Konka

Author:佚名   Update_time:21-04-06 11:45    Hits:119






[2020 CMF DESIGN AWARD]

Exclusive interview of winning work: Shenzhen Konka Electronic Technology Co., Ltd.-A5 Series TV


Shenzhen Konka Electronic Technology Co., Ltd.

ApplicantsHuang Xiaomin, He Fuxi, Li Qiang, Li Liang, Zheng Zeli, Jin Yong, Chen Xiaozhen



Organizing Committee of CMF DESIGN AWARD : First of all, congratulations to Shenzhen Konka Electronic Technology Co., Ltd.-A5 Series TV for winning the 2020 CMF DESIGN AWARD, and share the story behind the works with us and introduce the winning product.

Konka: Design process: Based on the market environment that TV is gradually becoming the center of AIoT in the family and the increasing demand of consumer groups for intelligent home appliances, in the design process of this project, the focus is on the integration of intelligent hardware devices, adding hardware modules such as AI lift camera, intelligent sub-screen, and rotary speaker to bring a new user experience. In terms of appearance, a new differentiated aesthetic TV is launched, with the application of new shapes, colors, materials and processes, overcoming process difficulties during the project and successfully listing the batch to create a high-quality TV.




Artwork Overview: A5 series TV - Radiant Star is inspired by the APHAEA temple's starry sky polar color, using radiant star elements embellished with gradient color speaker cloth mesh; combined with intelligent hardware such as rotating wing SOUNDBAR, intelligent dual-screen display and AI elevating camera, highlighting the brand's endless exploration of design aesthetics and future technology.


Availability: October 31, 2019


CMF highlights analysis:

C : The whole machine adopts the Swedish NCS natural color research system, which gives the product a unique color code and presents the classic bluish product color language of mysterious technology.



M&F: both sides open and close the rotary horn, covered with heat transfer gradient blue cloth mesh, the surface embellished with crystal elements, highlighting the light luxury mysterious temperament; high gloss powder coating back panel, such as quiet starry sky in the fluorescent dots; corrugated in-mold laser leather back shell, strong texture, clever form.



P: The texture of the backshell is based on the center of speaker rotation, stirring and interlacing the visual cascade of undulating sound wave form, visually bringing consumers strong functional indication and sensory impact, functionally concealing defects and track friction.



Design team: ID design team of Konka Group Industrial Design Institute + CMF innovative design team.




Organizing Committee of CMF DESIGN AWARDCan you tell us about your company's CMF department? For example: Approximately when was it established? Group background? Attention? Main work etc.


Konka: Approximate date of inception: March 9, 2019.


Level of importance: CMF is the abbreviation of Color-Material-Finishing, as an important part of product design, based on aesthetics, innovation as a criterion, and combining color/material/finishing through design to give products new quality and specifications. The Industrial Design Center of Konka Group Co., Ltd. has always attached importance to CMF design research, and officially established a CMF innovation team and built a CMF laboratory in March 2019. This initiative is an important layout to realize the specialization of technical research and support the Group's business and national projects to undertake. 


Background of team members: The team members graduated from "industrial design" and "art design" related art colleges at home and abroad, and more than 80% of them have more than 5 years of design experience.


Main work: Konka's CMF innovation team, in conjunction with MD technical support, has set up a front-end CMF trend research group, a middle-end design innovation group, and a back-end CMF introduction and transformation group, with a total of more than 10 people in the team; they are committed to improving the product production process, ensuring the surface quality of products, enhancing the innovation value, social value, humanistic value, and commercial value of products, and building the brand market competitiveness comprehensively.




Organizing Committee of CMF DESIGN AWARD: How do you pay attention to the CMF DESIGN AWARD? What's your intention of participating in CMF DESIGN AWARD?


Konka: Our related products had participated in the 2019 CMF DESIGN AWARD and won the CMF DESIGN AWARD, and there is continuous attention to follow. Our company is looking forward to enhancing the visibility and exposure of Konka A5 series TV products, so that the products can receive more attention.




Organizing Committee of CMF DESIGN AWARD  Your message to CMF DESIGN AWARD.   


Konka: Thanks to the organizing committee for recognizing Konka's high-end sub-brand APHAEA-A5 series TV - Radiant Star. We hope the CMF DESIGN AWARD will get better and better, and gain more people's awareness, recognition and attention to CMF design.




Wonderful review of some scenes:



The 2021 CMF DESIGN AWARD are being collectedand manufacturers and designers from all over the world are welcome to register. CMF DESIGN AWARD 2021 registration application form[click to download]after completing the application form, send the entry to this mailbox: award@cmfdesign.net.

 

 

 

Further reading recommended:

2020 CMF DESIGN AWARD·Award Ceremony Review

2019 CMF DESIGN AWARD · Awarding Ceremony was held in Shenzhen, and the award-winning works are appreciated

2018 CMF DESIGN AWARD | Awarding Ceremony and appreciation of award-winning works

2017 CMF DESIGN AWARD | Appreciation of award-winning works

 



Evaluation of previous winners:

 




The CMF Design Award was introduced and launched for the first time to the audience and gives a special honour to the sensorial and aesthetic design of products.


CMF is until now an underrated and sometimes marginally treated component of good design. But facing the overcrowded and fast changing market full of hundreds of brands and products, the visual and haptic design is more important than before.


 

 



2021 CMF DESIGN AWARD is being solicited
Details are as follows:



About the CMF DESIGN AWARD


CMF DESIGN AWARD

is the first global special award dedicating to CMF (color, material, finishing, pattern), which aims to promote people's awareness of CMF design, to improve people's recognition and attention to CMF design, and to think commonly about the innovative value, social value, humanistic value and commercial value of CMF design.


For designers, the CMF DESIGN AWARD is an upgrade of professional level and career; for enterprises, the  CMF DESIGN AWARD is a proof of quality and R & D strength, and a guarantee of design quality recognized by the media.



CMF DESIGN AWARD is evaluated by the judges of the world's famous experts from design, industry and research institutions. It will be a design feast, a unique marketing tool, and have more value to be explored by the participants.




Candidacy


The products, designed and developed by global manufacturers and designers in the color, materials, molding process, surface treatment, pattern texture, five senses and other elements related to CMF design,CMF innovation, mass-producible and achievability, can be registered. 


The marketing time of the participated products cannot exceed 3 years (Which means the regular registration date couldn’t exceed 3 years since the product launch date). The number of products that registered by each participant/enterprise is not limited.




Scope of Participation


Products (Auto Makers):

automobile, home appliances, home furnishings, mobile / consumer electronics, clothing, packaging, cosmetics, shoes, hats, bags, medical devices, robots, intelligent hardware, aircraft, ships, trains & high-speed rail, jewelry, toys, gifts, traditional crafts, lighting, textiles, baby products, sports / outdoor products, game hardware / virtual reality technology products、building / interior space, etc.



Samples (suppliers): 

materials, processes, equipment, technology, raw materials, consumables, color tools (color cards, color instruments, color equipment), etc. Materials such as: plastic, metal, ceramics, glass, rubber (elastomer), membrane material (membrane), chemical industry (coating, ink, dye,), textile (fabric,), leather (natural, artificial leather), plate (color board, household board, composite board, aluminum plastic board, fireproof board, ceiling board, etc.), paper (decorative paper), consumables (powder, liquid, wheel) , composite materials.




Evaluation Criteria


A panel of distinguished experts from design, industry and research institutes around the world will review each participation works fairly and rigorously.


Innovation

Whether there is innovation in CMF design; Whether there is promotion, innovation extension and transformation of single element or multi-element of CMF in the application of existing products, similar products in existing industries or cross-industry products; The innovations of elements of vision, touch, taste, hearing, and smell, etc.

Aesthetic

Whether there is a pleasing sensibility in CMF design presentations. 

Functionality

Whether CMF design can meet the requirements of testing, operation, use, performance, safety and maintenance of the product. 

Implement

Whether CMF design can be achieved and implemented by modern technology, material technology, engineering technology, production cost, batch quality, industrial chain. 

Environmentality

Whether the material selection, manufacturing process and energy consumption of the product are controlled in an appropriate ratio. Compared with the similar products, whether the products own more environmentally friendly value, whether the handling and recycling of the product is considered to be improved. 

Affectivity

Besides the practical use of the product, if the CMF design of the product can provide emotional, psychological feelings and experiences.




Award Establishment


Not only the excellent products and creativity of the terminal brand are commended, but also the contribution of the excellent suppliers to the industrial development.






Award Winning Service


The award is a fantastic start. Award Committee provides the winners with a follow-up service that maximizes publicity and promotes the award-winning design to be the focus of all circles. 


1.Online Display——The winning works will be displayed online via the official website of CMF DESIGN AWARD. 

2.Trademark Authorization——The winning works are authorized to use the uniform trademark of the CMF DESIGN AWARD. 

3.Awards Ceremony——The winning team or individuals will be invited to participate the CMF DESIGN AWARD Ceremony. 

4.Product Exhibition——The awarded works will be exhibited at the International CMF Design Conference.

5.Subsequent Application Preferential Policy——The award-winning team or individuals will gain a certain preferential treatment in next session of award application. 

6.Media Services——After winning the CMF DESIGN AWARD, the work will gain more media exposure and attract more media attention. CMF DESIGN AWARD Committee will leverage the cooperation medias to provide winning work with more media exposure and attentions.




List of important dates in 2021


Date

Important issues

January 1, 2021

Start registration

August 31, 2021

Deadline of Preferential registration

September 30, 2021

Deadline of general registration

October 08, 2021

Works will be publicized on the official website and WeChat Subscription online media.

October 09-14, 2021

Preliminary evaluation meeting, selection and release of works in and out of the enclosure

Before October 22, 2021

Send the products to Participate in physical evaluation

October 23-29, 2021

The final evaluation meeting will select winning works

October 30, 2021

Award notice

November-December 2021

Award ceremony, award works exhibition, media report




Winning Results


The Organizing Committee of the CMF DESIGN AWARD will contact the selected enterprises / individuals according to the preliminary evaluation results of the judges, and the candidates will send the prototype to the undertaker (if the size of the prototype is too large, the components / functional models that accurately reflect the CMF design of the product can be submitted), and the judges will conduct the on-site final evaluation.


With the principle of fairness, impartiality and openness, the Organizing Committee of the CMF DESIGN AWARD will publish the competition schedule and final award results in the official website, official platform and relevant communication platform.



Previous Awards:

You can login the official website of the Award:http://www.cmfdesignaward.com




ORGANIZATION (ranking in no order)


ORGANIZER

Organizing Committee of CMF DESIGN AWARD


ORIGINATING INSTITUTION

Organizing Committee of international CMF Design Conference
CMF Design Organizations
Shenzhen Samy Design Research Co., Ltd.
Guangzhou Design Week

GUIDANCE AGENCY

Guanghua Design Foundation
World Green Design Organization


UNDERTAKING AGENCY

Shenzhen Samy Design Research Co., Ltd.
CMF Design Organizations


SUPPORT ORGANIZATION

Guangdong Industrial Design Association
Shenzhen Design Federation
Guangdong Industrial Design Innovation Service Union
Guangzhou Industrial Design Promotion Association
Academy of Arts & Design of Tsinghua University
Wuhan University
Huazhong University of Science and Technology
School of Industrial Design of Nanjing University of the Arts
School of Art and Design of Wuhan University of Technology,
School of Design of Jiangnan University
School of Industrial Design of Guangzhou Academy of Fine Art
Research Center of Color Design of Beijing Institute of Fashion Technology
School of Design and Arts of Beijing Institute of Technology
Chengdu University College Of Chinese & Asean Arts 
Kapok Design Award China
Swedish NCS Natural Color
Germany RAL Color
WGSN China
Science and Technology Commission for ACMT Materials
PIMA-CN China Powder Injection Molding Union





Want to learn more about

"CMF DESIGN AWARD 2021"

Information or entry

Please pay attention to:


【Official public platform of CMF DESIGN AWARD】



You can also add wechat of working group for manual consultation.

【Wechat of CMF DESIGN AWARD Working Group】Scan and add wechat of staff

Or please login the official website of the grand prize

http://www.cmfdesignaward.com

To know





If you have any questions about registration, please contact:

CMF DESIGN AWARD. Working Group

Tel:0755—33964539

Mobile: 185 6572 5894 (the same as wechat)

Email: award@cmfdesign.net


Note: the organizing committee has the right of final interpretation and judgment for this activity. If there is any dispute over works, you can call the organizing committee to report it, and provide corresponding evidence as evidence (such as relevant documents of plagiarized works). Once verified, the qualification, certificate and trophy of the winner will be cancelled.