CMF AWARD | Fabric materials explore visually flowing colors·Kuangda Technology

[2020 CMF DESIGN AWARD]

Exclusive interview of winning work: Kuangda Technology Group Co.,Ltd.-NEON. DESIGN WITH GOODWILL

Kuangda Technology Group Co.,Ltd.

Applicants: Eric Wu, Nancy Wang, Limei Yin, Lin Chen, Mengfei Zhang, Cong Cao, Ya Li

Organizing Committee of CMF DESIGN AWARD : First of all, congratulations to Kuangda Technology Group Co.,Ltd.-NEON. DESIGN WITH GOODWILL for winning the 2020 CMF DESIGN AWARD.Sample Category CMF AWARD, and share the story behind the works with us and introduce the winning product.

Kuangda Technology: As one of the few fabric award-winning categories, with the wonderful combination of color, pattern and texture, "DESIGN WITH GOODWILLNEON". NEON series achieves the aesthetic balance of rhythm and tranquility: light and color, light and shadow, the fusion of hard-core technology and extreme aesthetics, setting off a revolution of fiber calculation; fine and warm, warp and weft interweave, showing delicacy and warmth between each strand, as graceful and calm as silk.

NEON series is committed to follow the "good design" concept, using 90% renewable raw liquid coloring polyester fiber as raw material, to achieve low energy consumption, no waste water, zero emissions in the process of polyester fiber coloring green clean production, the pursuit of sustainable development of green design, to fulfill the social responsibility of low-carbon environmental protection.

NEON series colors focus on the integration of ethnicity and technology, breaking the traditional balance, interpreting the new national style color theme in line with modern aesthetics, using digital concept design as a means to present a visual experience with metallic luster and flowing colors.

Organizing Committee of CMF DESIGN AWARD: Can you tell us about your company's CMF department? For example: Approximately when was it established? Group background? Attention? Main work etc.

Kuangda Technology: In 2013, according to the changes of market and customer demands, Kuangda Technology established an industrial design center on the basis of the original Jiangsu Provincial Enterprise Technology Center and Provincial Engineering Technology Research Center, and was approved as Jiangsu Provincial Industrial Design Center, shifting from the previous focus on product engineering technology research and development to providing a package solution of transportation vehicle interior skin materials focusing on consumer needs.The Industrial Design Center of Kuangda Technology Group Co., Ltd. has professional functional modules such as forward-looking design, color and texture design, innovative R&D, product process, product testing and digital design. It is mainly responsible for researching and analyzing CMF (color, material and process) trend of transportation vehicle interior materials and formulating CMF design strategy; and carrying out R&D and innovation of product process and technology from the perspectives of material, process, color and pattern texture to provide landable CMF design solutions; meanwhile, it is responsible for the research and application of digital design in the process of product design and development.

The CMF team of Kuanda Technology is a team full of vigor, combativeness and cohesion, with professional backgrounds covering cross-disciplinary fields such as textile engineering, textile design, art design, industrial design, polymer materials, dyeing and finishing engineering. The team mainly focuses on the design and development of CMF for transportation interior material products, i.e. fabric fabrics, microfiber imitation suede and synthetic leather products, etc., to provide customers with the whole process of product solutions and provide consumers with higher quality, healthier and safer interior material products.

Organizing Committee of CMF DESIGN AWARD: How do you pay attention to the CMF DESIGN AWARD? What's your intention of participating in CMF DESIGN AWARD?

Kuangda Technology: In the field of CMF, CMF Design Organizations is relatively loud in the industry, our company's CMF team has attended the 2017 International CMF Design Conference before, and understand more clearly that the CMF DESIGN AWARD is the world's first specialized award focusing on CMF (color, material, finishing, pattern), and CMF DESIGN AWARD is undoubtedly a very high professional level award in the CMF category.

We first entered the competition in 2018, and our self-designed "eco-functional interior fabric" won the "CMF Material Innovation Award" and the "CMF Web Popularity Award". "It was the only winner of both awards that year. The first time participation and this award is inseparable from the meticulous work and continuous innovation of Kuangda CMF team.

To the enterprise, the CMF DESIGN AWARD is a proof of quality and R&D strength, and a guarantee of design quality recognized by the media. The better results obtained in both entries are also a high recognition of Kuangda's product design and innovation ability, which not only reflects Kuangda's ultimate pursuit in CMF design, but also highlights the innovative spirit of breaking through restrictions and daring to challenge. Kuangda will also continue to provide a package solution of transportation vehicle interior skin materials focusing on consumer needs to bring a better experience for customers.

Organizing Committee of CMF DESIGN AWARD :  Your message to CMF DESIGN AWARD.       

       

Kuangda Technology: We sincerely wish that the CMF DESIGN AWARD will be better and better, and continue to guide and promote CMF design to play a more important role in enhancing product design innovation and product value, providing consumers with higher quality products and experiences.

Wonderful review of some scenes:

The 2021 CMF DESIGN AWARD are being collected, and manufacturers and designers from all over the world are welcome to register. CMF DESIGN AWARD 2021 registration application form[click to download], after completing the application form, send the entry to this mailbox: award@cmfdesign.net.

 

 

 

Further reading recommended:

2020 CMF DESIGN AWARD·Award Ceremony Review

2019 CMF DESIGN AWARD · Awarding Ceremony was held in Shenzhen, and the award-winning works are appreciated

2018 CMF DESIGN AWARD | Awarding Ceremony and appreciation of award-winning works

2017 CMF DESIGN AWARD | Appreciation of award-winning works

 

Evaluation of previous winners:

The CMF Design Award was introduced and launched for the first time to the audience and gives a special honour to the sensorial and aesthetic design of products.

CMF is until now an underrated and sometimes marginally treated component of good design. But facing the overcrowded and fast changing market full of hundreds of brands and products, the visual and haptic design is more important than before.

 

 

Details are as follows:

About the CMF DESIGN AWARD

CMF DESIGN AWARD：

is the first global special award dedicating to CMF (color, material, finishing, pattern), which aims to promote people's awareness of CMF design, to improve people's recognition and attention to CMF design, and to think commonly about the innovative value, social value, humanistic value and commercial value of CMF design.

For designers, the CMF DESIGN AWARD is an upgrade of professional level and career; for enterprises, the  CMF DESIGN AWARD is a proof of quality and R & D strength, and a guarantee of design quality recognized by the media.

CMF DESIGN AWARD is evaluated by the judges of the world's famous experts from design, industry and research institutions. It will be a design feast, a unique marketing tool, and have more value to be explored by the participants.

Candidacy

The products, designed and developed by global manufacturers and designers in the color, materials, molding process, surface treatment, pattern texture, five senses and other elements related to CMF design，CMF innovation, mass-producible and achievability, can be registered. 

The marketing time of the participated products cannot exceed 3 years (Which means the regular registration date couldn’t exceed 3 years since the product launch date). The number of products that registered by each participant/enterprise is not limited.

Scope of Participation

Products (Auto Makers):

automobile, home appliances, home furnishings, mobile / consumer electronics, clothing, packaging, cosmetics, shoes, hats, bags, medical devices, robots, intelligent hardware, aircraft, ships, trains & high-speed rail, jewelry, toys, gifts, traditional crafts, lighting, textiles, baby products, sports / outdoor products, game hardware / virtual reality technology products、building / interior space, etc.

Samples (suppliers): 

materials, processes, equipment, technology, raw materials, consumables, color tools (color cards, color instruments, color equipment), etc. Materials such as: plastic, metal, ceramics, glass, rubber (elastomer), membrane material (membrane), chemical industry (coating, ink, dye,), textile (fabric,), leather (natural, artificial leather), plate (color board, household board, composite board, aluminum plastic board, fireproof board, ceiling board, etc.), paper (decorative paper), consumables (powder, liquid, wheel) , composite materials.

Evaluation Criteria

A panel of distinguished experts from design, industry and research institutes around the world will review each participation works fairly and rigorously.

Innovation	Whether there is innovation in CMF design; Whether there is promotion, innovation extension and transformation of single element or multi-element of CMF in the application of existing products, similar products in existing industries or cross-industry products; The innovations of elements of vision, touch, taste, hearing, and smell, etc.
Aesthetic	Whether there is a pleasing sensibility in CMF design presentations.
Functionality	Whether CMF design can meet the requirements of testing, operation, use, performance, safety and maintenance of the product.
Implement	Whether CMF design can be achieved and implemented by modern technology, material technology, engineering technology, production cost, batch quality, industrial chain.
Environmentality	Whether the material selection, manufacturing process and energy consumption of the product are controlled in an appropriate ratio. Compared with the similar products, whether the products own more environmentally friendly value, whether the handling and recycling of the product is considered to be improved.
Affectivity	Besides the practical use of the product, if the CMF design of the product can provide emotional, psychological feelings and experiences.

Award Establishment

Not only the excellent products and creativity of the terminal brand are commended, but also the contribution of the excellent suppliers to the industrial development.

Award Winning Service

The award is a fantastic start. Award Committee provides the winners with a follow-up service that maximizes publicity and promotes the award-winning design to be the focus of all circles. 

1.Online Display——The winning works will be displayed online via the official website of CMF DESIGN AWARD. 

2.Trademark Authorization——The winning works are authorized to use the uniform trademark of the CMF DESIGN AWARD. 

3.Awards Ceremony——The winning team or individuals will be invited to participate the CMF DESIGN AWARD Ceremony. 

4.Product Exhibition——The awarded works will be exhibited at the International CMF Design Conference.

5.Subsequent Application Preferential Policy——The award-winning team or individuals will gain a certain preferential treatment in next session of award application. 

6.Media Services——After winning the CMF DESIGN AWARD, the work will gain more media exposure and attract more media attention. CMF DESIGN AWARD Committee will leverage the cooperation medias to provide winning work with more media exposure and attentions.

List of important dates in 2021

Date	Important issues
January 1, 2021	Start registration
August 31, 2021	Deadline of Preferential registration
September 30, 2021	Deadline of general registration
October 08, 2021	Works will be publicized on the official website and WeChat Subscription online media.
October 09-14, 2021	Preliminary evaluation meeting, selection and release of works in and out of the enclosure
Before October 22, 2021	Send the products to Participate in physical evaluation
October 23-29, 2021	The final evaluation meeting will select winning works
October 30, 2021	Award notice
November-December 2021	Award ceremony, award works exhibition, media report

Winning Results

The Organizing Committee of the CMF DESIGN AWARD will contact the selected enterprises / individuals according to the preliminary evaluation results of the judges, and the candidates will send the prototype to the undertaker (if the size of the prototype is too large, the components / functional models that accurately reflect the CMF design of the product can be submitted), and the judges will conduct the on-site final evaluation.

With the principle of fairness, impartiality and openness, the Organizing Committee of the CMF DESIGN AWARD will publish the competition schedule and final award results in the official website, official platform and relevant communication platform.

Previous Awards:

You can login the official website of the Award：http://www.cmfdesignaward.com

ORGANIZATION (ranking in no order)

ORGANIZER

Organizing Committee of CMF DESIGN AWARD

ORIGINATING INSTITUTION

GUIDANCE AGENCY

Guanghua Design Foundation
World Green Design Organization

UNDERTAKING AGENCY

SUPPORT ORGANIZATION

Want to learn more about

"CMF DESIGN AWARD 2021"

Information or entry

Please pay attention to:

【Official public platform of CMF DESIGN AWARD】

You can also add wechat of working group for manual consultation.

【Wechat of CMF DESIGN AWARD Working Group】Scan and add wechat of staff

Or please login the official website of the grand prize

http://www.cmfdesignaward.com

To know

If you have any questions about registration, please contact:

CMF DESIGN AWARD. Working Group

Tel：0755—33964539

Mobile: 185 6572 5894 (the same as wechat)

Email: award@cmfdesign.net

Note: the organizing committee has the right of final interpretation and judgment for this activity. If there is any dispute over works, you can call the organizing committee to report it, and provide corresponding evidence as evidence (such as relevant documents of plagiarized works). Once verified, the qualification, certificate and trophy of the winner will be cancelled.