CMF DESIGN AWARD | Bold color application for small product·iFLYTEK

[2020 CMF DESIGN AWARD]

Exclusive interview of winning work: IFLYTEK CO.,LTD.-iFLYREC Vioce Recorde A1

IFLYTEK CO.,LTD.

Applicants: Wei Wang, Xinzhen Xie, Chen Zhu, Suya Wang, Songquan Yang, Chengjie Shen, Yali Xu, Pu Ni, Ming Li, Jimin Yang

Organizing Committee of CMF DESIGN AWARD : First of all, congratulations to IFLYTEK CO.,LTD.-iFLYREC Vioce Recorde A1 for winning the 2020 CMF DESIGN AWARD, and share the story behind the works with us and introduce the winning product.

iFLYTEK: 

1.Product Overview

The main function of this product is to make recordings during meetings or learning training, and then transcribe the recordings into text documents for editing after connecting to cell phones, so as to meet the needs of users for quick meeting recording and quick review of learning contents. It can recognize 8 languages, 12 Chinese dialects and 2 minority languages with real-time translation and transcription, and the accuracy rate is up to 98% with the industry-leading algorithm.

2.Design concept

For the young user group, the hip design style into a compact recording device, the use of retro memory tape elements with mojito style color scheme combined with custom creative stickers, so that the product more personality, young, fashionable attitude.

3.CMF design highlights

Color: The small product uses bold and rich color scheme, yellow represents the beach and blue represents the ocean, full of the flavor of young summer.

Material: plastic with replaceable stickers design, so as to present more styles and playability.

Finishing: The use of high-grade imitation fine frosted baking lacquer process, high-quality frosted surface feel delicate texture, to create a high quality sense of the product.

4.Design process

Capture the characteristics of the new generation of young users: avant-garde personality, a bit of nostalgia, a fashionable and bold attitude, and a fascination with technology and electronics. After deconstruction, the intention elements were brainstormed and reorganized, resulting in the shape of the tape, mojito style color scheme and personalized sticker design. The actual landing process debugging up to 20 + times of paint color debugging, in order to present a young, fashionable, hip play, delicate, technological sense of color and texture.

5.Difficulties faced

The mutual balance between the texture of the imitation metal effect and the signal performance on the surface treatment and the control of the young visual sense on the color of small products.

6.The problem solved

In contemporary society, people's work and study tasks are getting heavier and heavier. In order to solve the problems such as the efficiency of manual recording of meetings and courses is too low, key contents are easily missed and misremembered, and there are limitations in the use scenarios and recording performance of communication devices such as cell phones, the efficiency of information collection and recording is improved.

Organizing Committee of CMF DESIGN AWARD: Can you tell us about your company's CMF department? For example: Approximately when was it established? Group background? Attention? Main work etc.

iFLYTEK: 

About iFLYTEK

Founded in 1999, iFLYTEK CO.,LTD. is a well-known intelligent voice and artificial intelligence listed company in the Asia-Pacific region. Since its establishment, it has been engaged in the research of core technologies such as speech and language, natural language understanding, machine learning and reasoning, and autonomous learning, and has maintained the international cutting-edge technology level; it actively promotes the research and development of artificial intelligence products and the implementation of industrial applications, and is committed to making machines "able to listen and speak, understand and think", so as to build a better world with artificial intelligence.

About CMF Team

iFLYTEK attaches great importance to the product power improvement of products, and formally built the CMF design team in 2019. The members of the department all graduated from universities and colleges majoring in "industrial design", "art design" and "material engineering", and have many years of experience in CMF design. The different educational and professional backgrounds of our members have made us a professional and technical team that is communicative, unafraid of challenges, innovative, united and pragmatic. From front-end pre-research to innovation enhancement, from program design and planning to back-end implementation, from resource management integration to cooperation and co-creation, we always insist on taking every step steadily and steadily, and devote ourselves to creating high quality, safer and more comfortable technology products with a sense of warmth, and continuously improving Xunfei's brand competitiveness.

Organizing Committee of CMF DESIGN AWARD : What's your intention of participating in CMF DESIGN AWARD? Your message to CMF DESIGN AWARD.   

iFLYTEK: 

We always pay great attention to all information of the design industry, and the ICMF DESIGN AWARD, as the world's first special award dedicated to CMF design, we believe it plays a very influential role in raising the awareness and attention of enterprises and the public to the CMF industry, promoting industry communication, stimulating design innovation and many other aspects. We are honored to win this award, which is a high recognition of our design strength, boosts the self-confidence of our internal design team, enables iFLYTEK's products to be known and understood by more people, and promotes the communication and discussion among partners from all sides. At the same time, through this award, we have seen many other excellent design and creative achievements, met many excellent designers and corporate teams, learned and progressed together, promoted the unity of the industry, and created more warm products with social and humanistic values together.

We sincerely hope that the CMF DESIGN AWARD will get better and better, with more and more popularity and influence, bringing together all sides of CMF design, exchanging and creating together; adhering to its purpose, constantly raising people's recognition and attention to CMF design, and making more people feel the value and power of design.

Organizing Committee of CMF DESIGN AWARD: Do you have any ideas or suggestions for the further development of the CMF design industry?

iFLYTEK: CMF design is a very young industry, still in a rapid growth period, although the trend is constantly changing every year, but no matter how to change the future of design is equal to the human factor engineering based on design plus science, human-centered is the fundamental development of design, CMF design industry should be more based on human emotional value and design. At the same time also to stand in the perspective of sustainable human survival and development, to assume responsibility for design in the direction of environmental protection and sustainable development.

Wonderful review of some scenes:

The 2021 CMF DESIGN AWARD are being collected, and OEMs, manufacturers, suppliers, designers from all over the world are welcome to register. CMF DESIGN AWARD 2021 registration application form[click to download], after completing the application form, send the entry to this mailbox: award@cmfdesign.net.

 

 

 

Further reading recommended:

2020 CMF DESIGN AWARD·Award Ceremony Review

2019 CMF DESIGN AWARD · Awarding Ceremony was held in Shenzhen, and the award-winning works are appreciated

2018 CMF DESIGN AWARD | Awarding Ceremony and appreciation of award-winning works

2017 CMF DESIGN AWARD | Appreciation of award-winning works

 

Evaluation of previous winners:

The CMF Design Award was introduced and launched for the first time to the audience and gives a special honour to the sensorial and aesthetic design of products.

CMF is until now an underrated and sometimes marginally treated component of good design. But facing the overcrowded and fast changing market full of hundreds of brands and products, the visual and haptic design is more important than before.

 

 

Details are as follows:

About the CMF DESIGN AWARD

CMF DESIGN AWARD：

is the first global special award dedicating to CMF (color, material, finishing, pattern), which aims to promote people's awareness of CMF design, to improve people's recognition and attention to CMF design, and to think commonly about the innovative value, social value, humanistic value and commercial value of CMF design.

For designers, the CMF DESIGN AWARD is an upgrade of professional level and career; for enterprises, the  CMF DESIGN AWARD is a proof of quality and R & D strength, and a guarantee of design quality recognized by the media.

CMF DESIGN AWARD is evaluated by the judges of the world's famous experts from design, industry and research institutions. It will be a design feast, a unique marketing tool, and have more value to be explored by the participants.

Candidacy

The products, designed and developed by global OEMs, manufacturers, suppliers, designers in the color, materials, molding process, surface treatment, pattern texture, five senses and other elements related to CMF design，CMF innovation, mass-producible and achievability, can be registered. 

The marketing time of the participated products cannot exceed 3 years (Which means the regular registration date couldn’t exceed 3 years since the product launch date). The number of products that registered by each participant/enterprise is not limited.

Scope of Participation

Products (Auto Makers):

automobile, home appliances, home furnishings, mobile / consumer electronics, clothing, packaging, cosmetics, shoes, hats, bags, medical devices, robots, intelligent hardware, aircraft, ships, trains & high-speed rail, jewelry, toys, gifts, traditional crafts, lighting, textiles, baby products, sports / outdoor products, game hardware / virtual reality technology products、building / interior space, etc.

Samples (suppliers): 

materials, processes, equipment, technology, raw materials, consumables, color tools (color cards, color instruments, color equipment), etc. Materials such as: plastic, metal, ceramics, glass, rubber (elastomer), membrane material (membrane), chemical industry (coating, ink, dye,), textile (fabric,), leather (natural, artificial leather), plate (color board, household board, composite board, aluminum plastic board, fireproof board, ceiling board, etc.), paper (decorative paper), consumables (powder, liquid, wheel) , composite materials.

Evaluation Criteria

A panel of distinguished experts from design, industry and research institutes around the world will review each participation works fairly and rigorously.

Innovation	Whether there is innovation in CMF design; Whether there is promotion, innovation extension and transformation of single element or multi-element of CMF in the application of existing products, similar products in existing industries or cross-industry products; The innovations of elements of vision, touch, taste, hearing, and smell, etc.
Aesthetic	Whether there is a pleasing sensibility in CMF design presentations.
Functionality	Whether CMF design can meet the requirements of testing, operation, use, performance, safety and maintenance of the product.
Implement	Whether CMF design can be achieved and implemented by modern technology, material technology, engineering technology, production cost, batch quality, industrial chain.
Environmentality	Whether the material selection, manufacturing process and energy consumption of the product are controlled in an appropriate ratio. Compared with the similar products, whether the products own more environmentally friendly value, whether the handling and recycling of the product is considered to be improved.
Affectivity	Besides the practical use of the product, if the CMF design of the product can provide emotional, psychological feelings and experiences.

Award Establishment

Not only the excellent products and creativity of the terminal brand are commended, but also the contribution of the excellent suppliers to the industrial development.

Award Winning Service

The award is a fantastic start. Award Committee provides the winners with a follow-up service that maximizes publicity and promotes the award-winning design to be the focus of all circles. 

1.Online Display——The winning works will be displayed online via the official website of CMF DESIGN AWARD. 

2.Trademark Authorization——The winning works are authorized to use the uniform trademark of the CMF DESIGN AWARD. 

3.Awards Ceremony——The winning team or individuals will be invited to participate the CMF DESIGN AWARD Ceremony. 

4.Product Exhibition——The awarded works will be exhibited at the International CMF Design Conference.

5.Subsequent Application Preferential Policy——The award-winning team or individuals will gain a certain preferential treatment in next session of award application. 

6.Media Services——After winning the CMF DESIGN AWARD, the work will gain more media exposure and attract more media attention. CMF DESIGN AWARD Committee will leverage the cooperation medias to provide winning work with more media exposure and attentions.

List of important dates in 2021

Date	Important issues
January 1, 2021	Start registration
August 31, 2021	Deadline of Preferential registration
September 30, 2021	Deadline of general registration
October 08, 2021	Works will be publicized on the official website and WeChat Subscription online media.
October 09-14, 2021	Preliminary evaluation meeting, selection and release of works in and out of the enclosure
Before October 22, 2021	Send the products to Participate in physical evaluation
October 23-29, 2021	The final evaluation meeting will select winning works
October 30, 2021	Award notice
November-December 2021	Award ceremony, award works exhibition, media report

Winning Results

The Organizing Committee of the CMF DESIGN AWARD will contact the selected enterprises / individuals according to the preliminary evaluation results of the judges, and the candidates will send the prototype to the undertaker (if the size of the prototype is too large, the components / functional models that accurately reflect the CMF design of the product can be submitted), and the judges will conduct the on-site final evaluation.

With the principle of fairness, impartiality and openness, the Organizing Committee of the CMF DESIGN AWARD will publish the competition schedule and final award results in the official website, official platform and relevant communication platform.

Previous Awards:

You can login the official website of the Award：http://www.cmfdesignaward.com

ORGANIZATION (ranking in no order)

ORGANIZER

Organizing Committee of CMF DESIGN AWARD

ORIGINATING INSTITUTION

GUIDANCE AGENCY

Guanghua Design Foundation
World Green Design Organization

UNDERTAKING AGENCY

SUPPORT ORGANIZATION

Want to learn more about

"CMF DESIGN AWARD 2021"

Information or entry

Please pay attention to:

【Official public platform of CMF DESIGN AWARD】

You can also add wechat of working group for manual consultation.

【Wechat of CMF DESIGN AWARD Working Group】Scan and add wechat of staff

Or please login the official website of the grand prize

http://www.cmfdesignaward.com

To know

If you have any questions about registration, please contact:

CMF DESIGN AWARD. Working Group

Tel：0755—33964539

Mobile: 185 6572 5894 (the same as wechat)

Email: award@cmfdesign.net

Note: the organizing committee has the right of final interpretation and judgment for this activity. If there is any dispute over works, you can call the organizing committee to report it, and provide corresponding evidence as evidence (such as relevant documents of plagiarized works). Once verified, the qualification, certificate and trophy of the winner will be cancelled.